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Franchising : promises, problems, prospects
Hunt, Shelby D. - In: Journal of retailing 53 (1977) 3, pp. 71-84
Persistent link: https://www.econbiz.de/10003050063
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General theories and the fundamental explananda of marketing
Hunt, Shelby D. - In: Journal of marketing 47 (1983) 4, pp. 9-17
Persistent link: https://www.econbiz.de/10003050065
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The nature and scope of marketing
Hunt, Shelby D. - In: Journal of marketing 40 (1976) 3, pp. 17-28
Persistent link: https://www.econbiz.de/10003050068
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The nature and scope of marketing
Hunt, Shelby D. - In: Views of marketing : a reader, (pp. 9-27). 1979
Persistent link: https://www.econbiz.de/10003050069
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The socioeconomic consequences of the franchise system of distribution
Hunt, Shelby D. - In: Journal of marketing 36 (1972) 3, pp. 32-38
Persistent link: https://www.econbiz.de/10003050072
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The three dichotomies model of marketing : an elaboration of issues
Hunt, Shelby D. - In: Macro-Marketing: distributive processes from a societal …, (pp. 52-56). 1977
Persistent link: https://www.econbiz.de/10003050073
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The trend toward company-operated units in franchise chains
Hunt, Shelby D. - In: Journal of retailing 49 (1973/74) 2, pp. 3-12
Persistent link: https://www.econbiz.de/10003050075
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Marketing theory : foundations, controversy, strategy, resource-advantage theory
Hunt, Shelby D. - 2010
Persistent link: https://www.econbiz.de/10004318992
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Modern marketing theory : critical issues in the philosophy of marketing science
Hunt, Shelby D. - 1991
Persistent link: https://www.econbiz.de/10004087657
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The inductive realist model of theory generation : explaining the development of a theory of marketing ethics
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 61-73
Persistent link: https://www.econbiz.de/10010148465