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Zwischen Effizienz und Selbstbestimmung - promovieren im WZB
Bothfeld, Silke; Eisend, Martin - 2002
Das WZB nimmt als außeruniversitäre Einrichtung in bezug auf die Nachwuchsförderung eine besondere Stellung ein. Es verfügt - im Gegensatz zu den Universitäten - nicht über die Prüfungsberechtigung für Promotionen und Habilitationen. Faktisch bildet das WZB jedoch in beträchtlichem...
Persistent link: https://www.econbiz.de/10010514912
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A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia; Eisend, Martin; Pelsmacker, … - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
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Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann; Eisend, Martin - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
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How does shifting ad budgets impact trust in advertising media?
Eisend, Martin; Knoll, Silke; Schmidt, Susanne; … - In: Current insights and future trends : [extended versions …, (pp. 353-363). 2012
Persistent link: https://www.econbiz.de/10009748086
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Immediate and delayed effects of message sidedness
Küster-Rohde, Franziska; Eisend, Martin - In: Current insights and future trends : [extended versions …, (pp. 55-65). 2012
Persistent link: https://www.econbiz.de/10009748177
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Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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Placebo effects of brands
Fell, Anja; Eisend, Martin - In: Marketing : ZFP ; journal of research and management 35 (2013) 3, pp. 176-184
Persistent link: https://www.econbiz.de/10009792237
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Buyers' perceived switching costs and switching : a meta-analytic assessment of their antecedents
Pick, Doreén; Eisend, Martin - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 186-204
Persistent link: https://www.econbiz.de/10010345186
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Assessing the enduring impact of influential papers
Eisend, Martin; Lehmannm, Donald R. - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 115-129
Persistent link: https://www.econbiz.de/10011444040