Narrow search
Showing 51 - 60 of 192
Cover Image
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping; Phang, Chee Wei; Yang, Shuai; Luo, Xueming - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Cover Image
The dilemma of service productivity and service innovation : an empirical exploration in financial services
Aspara, Jaakko; Klein, Jan F.; Luo, Xueming; Tikkanen, … - In: Journal of service research : JSR 21 (2018) 2, pp. 249-262
Persistent link: https://www.econbiz.de/10011855809
Cover Image
Targeted promotions on an e-book platform : crowding out, heterogeneity, and opportunity costs
Fong, Nathan M.; Zhang, Yuchi; Luo, Xueming; Wang, Xiaoyi - In: Journal of marketing research 56 (2019) 2, pp. 310-323
Persistent link: https://www.econbiz.de/10012177359
Cover Image
Frontiers: machines vs. humans : the impact of artificial intelligence chatbot disclosure on customer purchases
Luo, Xueming; Tong, Siliang; Fang, Zheng; Qu, Zhe - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 937-947
Persistent link: https://www.econbiz.de/10012147187
Cover Image
Personalized mobile targeting with user engagement stages : combining a structural hidden Markov model and field experiment
Zhang, Yingjie; Li, Beibei; Luo, Xueming; Wang, Xiaoyi - In: Information systems research : ISR 30 (2019) 3, pp. 787-804
Persistent link: https://www.econbiz.de/10012118887
Cover Image
When and how to leverage e-commerce cart targeting : the relative and moderated effects of scarcity and price incentives with a two-stage field experiment and causal forest optimiz...
Luo, Xueming; Lu, Xianghua; Li, Jing - In: Information systems research : ISR 30 (2019) 4, pp. 1203-1227
Persistent link: https://www.econbiz.de/10012153327
Cover Image
Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei; Luo, Xueming; Fang, Zheng - In: Journal of management information systems : JMIS 36 (2019) 2, pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
Cover Image
Effect of intelligence on consumers' responsiveness to a pro-environmental tax : evidence from large-scale data on car acquisitions of male consumers
Aspara, Jaakko; Luo, Xueming; Dhar, Ravi - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 448-455
Persistent link: https://www.econbiz.de/10011789697
Cover Image
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre; Fang, Zheng; Fong, Nathan M.; Luo, … - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Cover Image
Nonlinear effects of social connections and interactions on individual goal attainment and spending : evidences from online gaming markets
Cheng, Zhang; Phang, Chee Wei; Wu, Qingsheng; Luo, Xueming - In: Journal of marketing 81 (2017) 6, pp. 132-155
Persistent link: https://www.econbiz.de/10011776902