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International journal of hospitality management
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8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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31
Antecedents of mandatory customer participation in service encounters : an empirical study
Chen, Sandy C.
;
Raab, Carola
;
Tanford, Sarah
- In:
International journal of hospitality management
46
(
2015
),
pp. 65-75
Persistent link: https://www.econbiz.de/10011301996
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32
The effects of social influence and cognitive dissonance on travel purchase decisions
Tanford, Sarah
;
Montgomery, Rhonda
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
5
,
pp. 596-610
Persistent link: https://www.econbiz.de/10011348809
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33
A model of hotel defection at the purchasing stage
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality marketing & management
22
(
2013
)
7/8
,
pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
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34
The influence of reward program membership and commitment on hotel loyalty
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
3
,
pp. 279-307
Persistent link: https://www.econbiz.de/10009272016
Saved in:
35
What drives Facebook fans to "like" hotel pages : a comparison of three competing models
Leung, Xi Y.
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 314-345
Persistent link: https://www.econbiz.de/10011499221
Saved in:
36
Improving casino performance through enhanced loyalty programs
Min, Ji Hye
;
Raab, Carola
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 372-394
Persistent link: https://www.econbiz.de/10011499244
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37
Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah
;
Malek, Kristin
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
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38
The windfall gain effect : using a surprise discount to stimulate add-on purchases
Kim, Esther L.
;
Tanford, Sarah
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547729
Saved in:
39
Turning discounts into profits : factors influencing online purchasing decisions for hotel add-on items
Kim, Esther L.
;
Tanford, Sarah
- In:
The Cornell hospitality quarterly
62
(
2021
)
4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10012624023
Saved in:
40
Price transparency of bundled vacation packages
Tanford, Sarah
;
Erdem, Mehmet
;
Baloglu, Seyhmus
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
2
,
pp. 213-234
Persistent link: https://www.econbiz.de/10009127642
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