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Perceived credibility information on social media of corporate brand reputation and its impact on jobseeker intention to apply

Silaban, Pantas H.; Octoyuda, Edgar; Silalahi, Andri … - In: International journal of business 28 (2023) 1, pp. 80-92

Persistent link: https://www.econbiz.de/10014284159

Web atmospheric qualities in luxury fashion brand web sites

Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401

Persistent link: https://www.econbiz.de/10011502875

What makes the Indian youths to engage with online retail brands : an empirical study

Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529

Persistent link: https://www.econbiz.de/10012660432

Online brand detraction in an online opinion platform

Wilk, Violetta; Lambert, Claire; Meek, Stephanie - In: International journal of hospitality management 107 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10014227716

Price competition online : platforms vs. branded websites

Loginova, Oksana - 2021

Persistent link: https://www.econbiz.de/10012659099

Price competition online : platforms vs. branded websites

Loginova, Oksana - 2019

Persistent link: https://www.econbiz.de/10012116507

Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis

Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367

Persistent link: https://www.econbiz.de/10012022592

The Effect of Online Brand Experience on Brand Loyalty : A Web of Emotions

Walter, Nadine - 2018

relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The …, cognitive and relational brand experiences have a slightly lower but significant impact. Website usability shows the lowest …The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to …

Persistent link: https://www.econbiz.de/10012911061

The effect of online brand experience on brand loyalty : a web of emotions

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

Brand presence in digital space

Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78

Persistent link: https://www.econbiz.de/10009792126

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