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Esch, Franz-Rudolf
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115
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106
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103
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103
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98
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95
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90
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85
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83
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81
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81
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79
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78
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77
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74
Bruwer, Johan
73
Keller, Kevin Lane
73
Laroche, Michel
72
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71
Meffert, Heribert
71
Nayga, Rodolfo M.
71
Septianto, Felix
71
Dwivedi, Yogesh Kumar
70
Wansink, Brian
70
Paul, Justin
68
Rajagopal
68
Agarwal, Sumit
67
Stavins, Joanna
67
Pelsmacker, Patrick de
66
Tomczak, Torsten
66
Verhoef, Peter C.
66
Swoboda, Bernhard
64
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Psychology & marketing
736
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Journal of Consumer Marketing
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Journal of travel and tourism marketing
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Journal of marketing research : JMR
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Journal of Product & Brand Management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing communications
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Journal of retailing
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Journal of international consumer marketing
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Journal of marketing
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Marketing intelligence & planning
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Journal of business ethics : JOBE
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Journal of fashion marketing and management
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Cogent business & management
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Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
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Journal of consumer behaviour : an international research review
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The journal of consumer marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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RePEc
1,059
EconStor
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142
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1
Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie
;
Palazzo, Maria
;
Mortimer, Kathleen
; …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 207-226)
.
2015
Persistent link: https://www.econbiz.de/10011396929
Saved in:
2
How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
3
Intra-national cultural differences in thinking styles and the importance of technological product attributes for brand perceptions
Hewett, Kelly
;
Allman, Helena F.
- In:
Handbook on cross-cultural marketing
,
(pp. 115-132)
.
2020
Persistent link: https://www.econbiz.de/10013459484
Saved in:
4
The role of consumer characteristics on cultural consumption tendency
Ozkan, Feyza Nur
;
Kurtulus, Sema
- In:
Asia-Pacific journal of business administration
16
(
2024
)
3
,
pp. 482-503
Persistent link: https://www.econbiz.de/10015072331
Saved in:
5
The inter-generational arts branding of the Star Wars saga : may the myth be with you!
Patsiaouras, Georgios
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 84-101
Persistent link: https://www.econbiz.de/10012879089
Saved in:
6
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
7
Seriously pink : a cross-cultural examination of the perceived image of rosé wine
Velikova, Natalia
;
Charters, Steve
;
Bouzdine-Chameeva, …
- In:
International journal of wine business research : IJWBR
27
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011524621
Saved in:
8
Cultural influence on luxury value perceptions : collectivist vs. individualist luxury perceptions
Aliyev, Farhad
;
Wagner, Ralf
- In:
Journal of international consumer marketing
30
(
2018
)
3
,
pp. 158-172
Persistent link: https://www.econbiz.de/10011917533
Saved in:
9
The effects of corporate social responsibility on customer-based brand equity : Spanish hypermarket case
Gutiérrez Rodríguez, Pablo
;
Cuesta Valiño, Pedro
; …
- In:
Economic research
30
(
2017
)
1,1
,
pp. 290-301
Persistent link: https://www.econbiz.de/10012223810
Saved in:
10
Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
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