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City brand challenge 101 : Sharjah in a globalised UAE context
Madichie, Nnamdi O.; Madichie, Lynda - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 63-85
Persistent link: https://www.econbiz.de/10009783157
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The 'creation' of a tourist destination : a success Story or a 'generic' place? : the case of Dubai.
Deffner, Alex; Liouris, Christos - 2010
The relatively short social and economic history of the urban Gulf has undergone radical evolutions over recent years. Cities in the Gulf have advanced on investing in holistic urban planning and branding strategies. The majority of these investments were not merely intent on supplying various...
Persistent link: https://www.econbiz.de/10011575529
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Soft power and place branding in the United Arab Emirates : examples of the tourism and film industries
Saberi, Donya; Paris, Cody Morris; Marochi, Belisa - In: International journal of diplomacy and economy 4 (2018) 1, pp. 44-58
Persistent link: https://www.econbiz.de/10011871314
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Evaluation of brand use on city government websites : a search for brand type, repetition, and consistency
Tschirhart, Mary - In: Journal of nonprofit & public sector marketing 19 (2008) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10003757537
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Die Stadt als Marke : eine qualitativ-empirische Untersuchung zur identitätsorientierten Markenpolitik von Städten
Kühne, Martina - 2008
Persistent link: https://www.econbiz.de/10003757613
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City-Branding : Markenbildung durch Auswahl und Einsatz von Wertprägungen
Crijns, Rogier - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 439-450). 2008
Persistent link: https://www.econbiz.de/10003759854
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New Generation Stadtmarketing : empirische Befunde, Trends und Ansätze für die Forschung
Hartmann, Rainer - In: Standortfaktor Tourismus und Wissenschaft : …, (pp. 59-76). 2008
Persistent link: https://www.econbiz.de/10003649680
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Urban image construction in Macau in the first decade after the "Handover", 1999 - 2008
Tieben, Hendrik - In: Journal of current Chinese affairs 38 (2009) 1, pp. 49-72
Persistent link: https://www.econbiz.de/10003833138
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Some specific aspects of city marketing
Eichhorn, Peter - In: Public and nonprofit marketing, (pp. 83-87). 2009
Persistent link: https://www.econbiz.de/10003865296
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Beyond the logo : brand management for cities
Ashworth, Gregory J.; Kavaratzis, Mihalis - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 520-531
Persistent link: https://www.econbiz.de/10003881155