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Contract length and buyer satisfaction with the supplier in B2B partnerships : evidence from an experiment
Mukherjee, Sourjo; Musarra, Giuseppe; Banerjee, Sourindra - In: Industrial marketing management : the international … 112 (2023), pp. 40-50
Persistent link: https://www.econbiz.de/10014334346
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Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush; Sarkar, Soumya - In: International journal of business and emerging markets … 12 (2020) 1, pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
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B2B commitment building in emerging markets : the case of Brazil
Graça, Sandra S.; Barry, James M.; Doney, Patricia M. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 2, pp. 105-125
Persistent link: https://www.econbiz.de/10011515677
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Technological catch-up by component suppliers in the Pakistani automotive industry : a four-dimensional analysis
Yang, Xiaoming; Sun, Li - In: Industrial marketing management : the international … 50 (2015), pp. 40-50
Persistent link: https://www.econbiz.de/10011411673
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Opportunities and opportunism with high-status B2B partners in emerging economies
Gould, A. Noel; Liu, Annie H.; Yu, Yang - In: The journal of business & industrial marketing 31 (2016) 5, pp. 684-694
Persistent link: https://www.econbiz.de/10011564335
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Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi - In: Journal of relationship marketing : innovations and … 18 (2019) 4, pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
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The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; … - In: Journal of business research : JBR 86 (2018), pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
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Needed B2B marketing capabilities : insights from the USA and emerging Latin America
Mora Cortez, Roberto; Johnston, Wesley J. - In: International business review : the official journal of … 27 (2018) 3, pp. 594-609
Persistent link: https://www.econbiz.de/10011856690
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Explaiing industrial importers' commitment from an emerging market perspective : theoretical and managerial insights
Saleh, M. Abu; Ali M. Yunus; Andaleeb, Syed S. - In: The journal of business & industrial marketing 29 (2014) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10010252760
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Investigating governance of tolerable and intolerable dark sides in B2B dyads in post pandemic emerging markets
Basu, Shubhabrata; Malik, Ashish; Munjal, Surender; … - In: Industrial marketing management : the international … 115 (2023), pp. 11-26
Persistent link: https://www.econbiz.de/10014454746