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Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel; Sibai, Olivier; Schivinski, Bruno; … - In: Industrial marketing management : the international … 75 (2018), pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
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The contingency value of the partner firm's customer assets in a business-to-business relationship
Oh, Yoojin; Lee, Jongkuk; Kim, Namwoon - In: Industrial marketing management : the international … 73 (2018), pp. 47-58
Persistent link: https://www.econbiz.de/10011904664
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Relationship quality as predictor of B2B customer loyalty in the pharmaceutical sector : evidence from Jordan
Almomani, Hamzeh Q. - In: Journal of relationship marketing : innovations and … 18 (2019) 2, pp. 108-123
Persistent link: https://www.econbiz.de/10012181021
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Distinguishing the effects of B2B information quality, system quality, and service outcome quality on trust and distrust
McKnight, D. Harrison; Lankton, Nancy K.; Nicolaou, … - In: The journal of strategic information systems : … 26 (2017) 2, pp. 118-141
Persistent link: https://www.econbiz.de/10011730057
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Investigating the online customer experience : a B2B perspective
McLean, Graeme J. - In: Marketing intelligence & planning 35 (2017) 5, pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
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Sequencing of multi-faceted job satisfaction across business-to-business and business-to-consumer salespeople : a multi-group analysis
Hartmann, Nathaniel N.; Rutherford, Brian N.; Park, Jungkun - In: Journal of business research : JBR 70 (2017), pp. 153-159
Persistent link: https://www.econbiz.de/10011620405
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How does relationship quality translate into better organisational performance : an empirical check
John, Waseem - In: International journal of business excellence : IJBEX 24 (2021) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10012596327
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Communication, interactivity, and satisfaction in B2B relationships
Murphy, Micah; Sashi, C. M. - In: Industrial marketing management : the international … 68 (2018), pp. 1-12
Persistent link: https://www.econbiz.de/10011822080
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How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria; Gil Saura, Irene; … - In: Journal of industrial and business economics 51 (2024) 1, pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
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Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar; Akareem, Husain Salilul; … - In: Industrial marketing management : the international … 119 (2024), pp. 147-161
Persistent link: https://www.econbiz.de/10014555726