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Consumer behaviour
31
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25
Market segmentation
24
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18
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17
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Dibb, Sally
141
Carrigan, Marylyn
71
Simkin, Lyndon
49
Szmigin, Isabelle
29
Meadows, Maureen
15
Moraes, Caroline
10
Michaelidou, Nina
8
Simões, Cláudia
7
Canhoto, Ana Isabel Domingos
6
Quinn, Lee
6
Wensley, Robin
6
Athwal, Navdeep
5
Ball, Kirstie
5
Bosangit, Carmela
5
Gordon, Ross
5
McEachern, Morven G.
5
Wells, Victoria K.
5
Ali, Haider
4
Canhoto, Ana
4
Daniel, Elizabeth
4
Stern, Philip
4
Almeida, Luis Tadeu
3
Analogbei, Mathew
3
Bekin, Caroline
3
Duberley, Joanne
3
Leek, Sheena
3
Merendino, Alessandro
3
Spiller, Keith
3
Aulōnitēs, Geōrgios I.
2
Chai, Joe Choon Yean
2
Chang, Connie
2
Chen, Jun
2
Farhangmehr, Minoo
2
Fenton-O'Creevy, Mark
2
Ferrell, Odies C.
2
Fisk, Raymond P.
2
Furnham, Adrian
2
Garcia-Perez, Alexeis
2
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Journal of marketing management : MM
26
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14
European Journal of Marketing
8
Marketing intelligence & planning
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
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7
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6
The marketing review
6
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5
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4
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4
Journal of Marketing Practice: Applied Marketing Science
4
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4
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2
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2
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2
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2
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2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Tourism management : research, policies, practice
2
Brand management ; Vol. 4
1
British journal of management
1
Competitive intelligence, analysis and strategy : creating organisational agility
1
Corporate Communications: An International Journal
1
Corporate communications : an international journal
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Cross-cultural and critical perspectives on brands
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Ethics and morality in consumption : interdisciplinary perspectives
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European Journal of Operational Research
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European Management Journal
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European journal of marketing
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ECONIS (ZBW)
84
OLC EcoSci
70
Other ZBW resources
40
USB Cologne (EcoSocSci)
11
RePEc
6
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81
Proceedings of SIG Market Segmentation Research Seminar : Warwick Business School, 29th June 2004
Sausen, Karsten
(
contributor
);
Dibb, Sally
(
contributor
)
-
Academy of Marketing / Special Interest Group in Market …
-
2004
Persistent link: https://www.econbiz.de/10003354619
Saved in:
82
Implementation rules to bridge the theory/practice divide in market segmentation
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 375-396
Persistent link: https://www.econbiz.de/10003838552
Saved in:
83
The effect of health, cosmetic and social antismoking information themes on adolescents' beliefs about smoking
Michaelidou, Nina
;
Dibb, Sally
;
Ali, Haider
- In:
International journal of advertising : the quarterly …
27
(
2008
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10003792453
Saved in:
84
Brand switching in clothing : the role of variety-seeking drive and product category-level characteristics
Michaelidou, Nina
;
Dibb, Sally
- In:
International journal of consumer studies
33
(
2009
)
3
,
pp. 322-326
Persistent link: https://www.econbiz.de/10003850085
Saved in:
85
Judging the quality of customer segments : segmentation effectiveness
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 113-131
Persistent link: https://www.econbiz.de/10003978349
Saved in:
86
Target segment strategy
Dibb, Sally
;
Simkin, Lyndon
- In:
Marketing theory : a student text
,
(pp. 237-260)
.
2010
Persistent link: https://www.econbiz.de/10003950837
Saved in:
87
Illustrations of the internal management of corporate identity
Simões, Cláudia
;
Dibb, Sally
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 66-80)
.
2008
Persistent link: https://www.econbiz.de/10003690324
Saved in:
88
Consumer involvement: a new perspective
Michaelidou, Nina
;
Dibb, Sally
- In:
The marketing review
8
(
2008
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10003674773
Saved in:
89
Market segmentation success : making it happen!
Dibb, Sally
;
Simkin, Lyndon
-
2008
Persistent link: https://www.econbiz.de/10003517735
Saved in:
90
Managing corporate identity : an internal perspective
Simões, Cláudia
;
Dibb, Sally
;
Fisk, Raymond P.
-
2010
Persistent link: https://www.econbiz.de/10003922772
Saved in:
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