Narrow search
Showing 1 - 10 of 103,205
Cover Image
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Cover Image
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.; Wiedmann, Klaus-Peter; Hennigs, Nadine; … - In: Journal of global scholars of marketing science : … 26 (2016) 2, pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Cover Image
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan; Paul, Justin; Koles, Bernadett - In: Journal of retailing and consumer services 66 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Cover Image
What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.; Arnaout, Jean-Paul - In: The international review of retail, distribution and … 30 (2020) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
Cover Image
Counterfeiting : friend or foe of luxury brands? : an examination of Chinese consumers' attitudes toward counterfeit luxury brands
Wang, Ying; Song, Yiping - In: Journal of global marketing 26 (2013) 4, pp. 173-187
Persistent link: https://www.econbiz.de/10010199651
Cover Image
Me versus we : the role of luxury brand managers in times of co-creation
Riedmeier, Julia; Kreuzer, Maria - In: Journal of business research : JBR 145 (2022), pp. 240-252
Persistent link: https://www.econbiz.de/10013197898
Cover Image
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte; González Romo, Zahaira; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Cover Image
Special issue: Luxury brands
Okonkwo, Uché (contributor) - 2009
Persistent link: https://www.econbiz.de/10003847225
Cover Image
Are luxury brands really a financial dream?
Kapferer, Jean-Noël; Tabatoni, Olivier - In: Journal of strategic management education : JSME 7 (2011) 4, pp. 271-286
Persistent link: https://www.econbiz.de/10009551520
Cover Image
The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching; Chen, Wei-Wei; Wang, Chih-Wei - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 593-606
Persistent link: https://www.econbiz.de/10011399136