Similar Search Results

Dahlhoff, Hans-Dieter - 2009

Persistent link: https://www.econbiz.de/10003904681

Farris, Paul W.; Farley, John U. - In: The profit impact of marketing strategy project : …, (pp. 6-27). 2009

Persistent link: https://www.econbiz.de/10003927203

Cooke, Mike; Watkins, Nick; Moy, Corrine - In: International journal of market research : JMRS ; the … 51 (2009) 1, pp. 29-48

Persistent link: https://www.econbiz.de/10003804970

Göritz, Anja; Luthe, Susanne C. - In: International journal of market research : JMRS ; the … 55 (2013) 5, pp. 611-626

Persistent link: https://www.econbiz.de/10010197014

Tsao, Hsiu-yuan; Pitt, Leyland F.; Clyde, Colin … - In: International journal of market research : JMRS ; the … 56 (2014) 1, pp. 73-88

Persistent link: https://www.econbiz.de/10010242930

Dahlhoff, Hans-Dieter; Korzen, Eva Janina - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 4, pp. 33-41

Persistent link: https://www.econbiz.de/10003910976

Balnaves, Mark - In: Integrated brand marketing and measuring returns, (pp. 144-175). 2010

Persistent link: https://www.econbiz.de/10003988792

Hoch, Daniel - 2000

Persistent link: https://www.econbiz.de/10001461411

Unger, Fritz - 2008

Persistent link: https://www.econbiz.de/10003735176

Landwehr, Jan R.; Herrmann, Andreas; Heitmann, Mark - In: Marketing : ZFP ; journal of research and management 30 (2008) 3, pp. 175-186

Persistent link: https://www.econbiz.de/10003743096

A service of the