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Sustainability, social marketing, veterinarians and United States veterans
Bonaparte, Yvette Lynne; White, Sharon D. - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
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Applying the Rossiter-Percy model to social marketing communications
Donovan, Robert J.; Rossiter, John R. - 1997
Persistent link: https://www.econbiz.de/10000960570
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Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir - In: Journal of business research : JBR 68 (2015) 12, pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
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The marketing dilemma
Baker, Michael John - In: EuroMed journal of business 8 (2013) 2, pp. 104-116
Persistent link: https://www.econbiz.de/10010198171
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The perils of social coupon campaigns
Kumar, V.; Rajan, Bharath - In: MIT sloan management review 53 (2011/12) 4, pp. 13-14
Persistent link: https://www.econbiz.de/10009567590
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Marketing healthful eating to children : the effectiveness of incentives, pledges, and competitions
Raju, Sekar; Rajagopal, Priyali; Gilbride, Timothy J. - In: Journal of marketing 74 (2010) 3, pp. 93-106
Persistent link: https://www.econbiz.de/10008822085
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Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna; Smith, Alexandria; Kenney, Tricia; … - In: Journal of advertising research 56 (2016) 4, pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
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Building social translucence in a crowdsourcing process : a case study of Miui.com
Zhang, Sixuan; Pan, Shan L.; Ouyang, Taohua - In: Information & management : the internat. journal of … 57 (2020) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10012168980
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Structured review using TCCM and bibliometric analysis of international cause-related marketing, social marketing, and innovation of the firm
Shiwangi Singh; Dhir, Sanjay - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 335-347
Persistent link: https://www.econbiz.de/10012129614
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Marketing strategies for the social good
Peña, Alicia de la - In: Marketing, (pp. 115-128). 2018
Persistent link: https://www.econbiz.de/10011937411