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Negative word-of-mouth and applicant attraction : the role of employer brand equity
Stockman, Sara; Van Hoye, Greet; Da Motta Veiga, Serge P. - In: Journal of vocational behavior 118 (2020), pp. 1-16
Persistent link: https://www.econbiz.de/10012420775
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Digital war for talent : how profile reputations on company rating platforms drive job seekers' application intentions
Schaarschmidt, Mario; Walsh, Gianfranco; Ivens, Stefan - In: Journal of vocational behavior 131 (2021), pp. 1-20
Persistent link: https://www.econbiz.de/10013271229
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Finding meaning in contradiction on employee review sites : effects of discrepant online reviews on job application intentions
Könsgen, Raoul; Schaarschmidt, Mario; Ivens, Stefan; … - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 165-177
Persistent link: https://www.econbiz.de/10011920098
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Young workers' perception of brand image : main and moderating effects
Myrden, Susan E.; Kelloway, Kevin - In: Journal of organizational effectiveness : people and … 2 (2015) 3, pp. 267-281
Persistent link: https://www.econbiz.de/10011456404
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Attracting applicants through the organization's social media page : signaling employer brand personality
Carpentier, Marieke; Van Hoye, Greet; Weijters, Bert - In: Journal of vocational behavior 115 (2019), pp. 1-14
Persistent link: https://www.econbiz.de/10012137613
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Winning applicants and influencing job seekers : an introduction to the special issue on employer branding and talent acquisition
Yu, Kang Yang Trevor; Dineen, Brian R.; Allen, David G.; … - In: Human resource management 61 (2022) 5, pp. 515-524
Persistent link: https://www.econbiz.de/10013468283
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Integrating job search behavior into the study of job seekers' employer knowledge and organizational attraction
Yu, Kang Yang Trevor; Davis, Hunter Morgan - In: International journal of human resource management 30 (2019) 9, pp. 1448-1476
Persistent link: https://www.econbiz.de/10012194356
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Employer branding : employer attractivness and the use of social media
Sivertzen, Anne-Mette; Nilsen, Etty Ragnhild; Olafsen, … - In: The journal of product & brand management 22 (2013) 7, pp. 473-483
Persistent link: https://www.econbiz.de/10010225100
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How can organizations operating in a negative reputation industry attract job seekers?
Zhan, Yuhan; Noe, Raymond A.; Klein, Howard J. - In: Journal of vocational behavior 132 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013173536