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Statistical methods in customer relationship management

Kumar, V.; Petersen, J. Andrew - 2012

Persistent link: https://www.econbiz.de/10009629216

Marketing communication strategies and consumer financial decision making : the role of national culture

Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63

Persistent link: https://www.econbiz.de/10010502724

Driving profitability by encouraging customer referrals : who, when, and how

Kumar, V.; Petersen, J. Andrew; Leone, Robert P. - In: Journal of marketing 74 (2010) 5, pp. 1-17

Persistent link: https://www.econbiz.de/10009237718

Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability

Petersen, J. Andrew; Kumar, V.; Polo-Redondo, Yolanda; … - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 813-836

Persistent link: https://www.econbiz.de/10011924769

Choosing the Right Metrics to Maximize Profitability and Shareholder Value

Petersen, J. Andrew; McAlister, Leigh; Reibstein, David J. - In: Journal of retailing 85 (2009) 1, pp. 95-112

Persistent link: https://www.econbiz.de/10008889583

Statistical methods in customer relationship management

Kumar, V. - 2012 - Online-Ausg.

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept...