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Alignment and misalignment in business relationships

Corsaro, Daniela; Snehota, Ivan - In: Industrial marketing management : the international … 40 (2011) 6, pp. 1042-1054

Persistent link: https://www.econbiz.de/10009354609

Special issue: IMP 2012 : a bridge between tradition and innovation

Corsaro, Daniela (contributor) - IMP Group - 2013

Persistent link: https://www.econbiz.de/10010223478

Corporate sustainability in action

Sebastiani, Roberta; Corsaro, Daniela; Montagnini, Francesca - In: The service industries journal 34 (2014) 7, pp. 584-603

Persistent link: https://www.econbiz.de/10010385550

Searching for relationship value in business markets : are we missing something?

Corsaro, Daniela; Snehota, Ivan - In: Industrial marketing management : the international … 39 (2010) 6, pp. 986-995

Persistent link: https://www.econbiz.de/10008655061

Transitioning to value co-development

Sebastiani, Roberta; Corsaro, Daniela; Vargo, Stephen L. - In: Managing consumer services : factory or theater?, (pp. 131-149). 2014

Persistent link: https://www.econbiz.de/10010478144

Managing the sales transformation process in B2B : between human and digital

Corsaro, Daniela; Maggioni, Isabella - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 25-56

Persistent link: https://www.econbiz.de/10012583869

Sales and marketing automation in the post-Covid-19 scenario : value drivers in B2B relationships

Corsaro, Daniela; Maggioni, Isabella; Olivieri, Mirko - In: Italian journal of marketing : ITJM 2021 (2021) 4, pp. 371-392

Persistent link: https://www.econbiz.de/10012662359

Understanding value creation in digital context : an empirical investigation of B2B

Corsaro, Daniela; Anzivino, Alessia - In: Marketing theory 21 (2021) 3, pp. 317-349

Persistent link: https://www.econbiz.de/10012608016

Dystopia and utopia in digital services

Hofacker, Charles F.; Corsaro, Daniela - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 412-419

In this commentary we explore a set of paradoxes in digital services that we call Truth versus Lies, Long Term versus Short Term, Fair versus Unfair, Humans versus Machines, Return versus Risk, Coordination versus Competition, and Slow versus Fast. In each case the new digital tools at the...

Persistent link: https://www.econbiz.de/10012249055

Sense-making in business markets : the interplay between cognition, action and outcomes

Mattsson, Lars-Gunnar; Corsaro, Daniela; Ramos, Carla - In: Industrial marketing management : the international … 48 (2015), pp. 4-11

Persistent link: https://www.econbiz.de/10011345786