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Brand resources for the construction of national identity?
Bulmer, Sandy; Buchanen-Oliver, Margo - 2006
Persistent link: https://www.econbiz.de/10003582862
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Money and mayhem
Slind-Flor, Victoria - In: Intellectual asset management : IAM ; magazine 24 (2007), pp. 15-20
Persistent link: https://www.econbiz.de/10003540650
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Measuring brand health to improve top-line growth
Dexter Berg, Julie; Matthews, John M.; O'Hare, Constance M. - In: MIT sloan management review 49 (2007/08) 1, pp. 61-68
Persistent link: https://www.econbiz.de/10003557903
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An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States
Mbah, Chris; Ogbuehi, Alphonso; Enyinda, Chris - In: International business and economics research journal 8 (2009) 8, pp. 45-51
Persistent link: https://www.econbiz.de/10003873324
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924114
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Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA
Michelfelder, Gerrit Christoph - 2007
Persistent link: https://www.econbiz.de/10003963703
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The shared management and ownership of corporate brands : the case of Hilton
Balmer, John M. T.; Thomson, Irene - In: Journal of general management 34 (2008/09) 4, pp. 15-37
Persistent link: https://www.econbiz.de/10003855240
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Managing brand instability and capital market reputation : implications for brand governance and marketing strategy
Kambara, Kenneth M. - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 568-578
Persistent link: https://www.econbiz.de/10008659266
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: MSI reports : working paper series (2010) 4, pp. 41-90
Persistent link: https://www.econbiz.de/10009007361