Narrow search
Showing 71 - 80 of 360,219
Cover Image
Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
Cover Image
Need states : the missing link to the brand portfolio strategy paragon
Uggla, Henrik; Nyberg, Björn - In: The IUP journal of brand management : IJBRM 11 (2014) 2, pp. 28-37
Persistent link: https://www.econbiz.de/10010385830
Cover Image
The intergenerational transmission of automobile brand preferences : empirical evidence and implications for firm strategy
Anderson, Soren T.; Kellogg, Ryan; Langer, Ashley; … - 2013
Persistent link: https://www.econbiz.de/10010200017
Cover Image
How personal pronouns influence brand name preference
Kachersky, Luke; Palermo, Nicole - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 558-570
Persistent link: https://www.econbiz.de/10009785373
Cover Image
Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat; El Gamal, Monica - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
Cover Image
Brand meaning gaps and dynamics : theory, research, and practice
Wilson, Elizabeth Jane; Bengtsson, Anders; Curran, Catharine - In: Qualitative market research : an international journal 17 (2014) 2, pp. 128-150
Persistent link: https://www.econbiz.de/10010348856
Cover Image
The communication strategies for the Brazil brand in the United States of America
Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia - In: Revista globalización, competitividad y gobernabilidad … 7 (2013) 1, pp. 30-40
Persistent link: https://www.econbiz.de/10010252444
Cover Image
Overcoming resistance to product rebranding
Collange, Véronique; Bonache, Adrien - In: The journal of product & brand management 24 (2015) 6, pp. 621-532
Persistent link: https://www.econbiz.de/10011481875
Cover Image
A conceptual framework that identifies antecedents and consequences of building socially responsible international brands
Gupta, Suraksha - In: Thunderbird international business review 58 (2016) 3, pp. 225-237
Persistent link: https://www.econbiz.de/10011503385
Cover Image
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.; Magnusson, Peter; Zhou, Joyce X. - In: Entrepreneurship in international marketing, (pp. 267-286). 2015
Persistent link: https://www.econbiz.de/10010493026