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Broadcasting and narrowcasting : the impact of affective and cognitive message framing on message persuasiveness
Foti, Lianne; Zhu, Xiajing; Yuan, Yige; Teng, Lefa - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1183-1201
Persistent link: https://www.econbiz.de/10012395651
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The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix; Ye, Sheng; Northey, Gavin - In: Journal of business research : JBR 122 (2021), pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
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Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil; Li, Yexin Jessica; Rangan, Priyamvadha; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
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Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas; Thaichon, Park; Abraham, Christopher; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
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Advertising effectiveness : the role of content
Becker, Maren - 2017
Persistent link: https://www.econbiz.de/10011716791
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Emotional or rational? : the determination of the influence of advertising appeal on advertising effectiveness
Grigaliunaite, Viktorija; Pileliene, Lina - In: Scientific Annals of Economics and Business 63 (2016) 3, pp. 391-414
Persistent link: https://www.econbiz.de/10011647236
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Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness
Wu, Linwan; Ju, Ilyoung; Dodoo, Naa Amponsah - In: Journal of global marketing 29 (2016) 1/5, pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
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Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo; Song, Doori - In: The journal of brand management : an international journal 26 (2019) 3, pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
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The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro; Navarro, Angeles; Mukherji, Prokriti; … - In: Journal of business research : JBR 99 (2019), pp. 498-506
Persistent link: https://www.econbiz.de/10012023703