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Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina; Siamagka, Nikoletta Theofania; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
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Branding the elite professional athlete through use of new media and technology : an interview with Ash De Walt
De Walt, Ash; Ballouli, Khalid; Hutchinson, Michael - In: International journal of entrepreneurial venturing 4 (2012) 1, pp. 58-64
Persistent link: https://www.econbiz.de/10009491685
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"You'll never tweet alone": managing sports brands through social media
Parganas, Petros; Anagrostopoulos, Christos; Chadwick, Simon - In: The journal of brand management : an international journal 22 (2015) 7, pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
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Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek; Dash, Satyabhushan; Malhotra, Naresh K.; … - In: The journal of brand management : an international journal 22 (2015) 7, pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
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Managing non-organic virtual brand communities in social networking sites
Shahrokh, Zohreh Dehdashti; Poursaeed, Mohammad Mehdi - In: International journal of e-business research : an … 11 (2015) 4, pp. 47-62
Persistent link: https://www.econbiz.de/10011398022
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Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more
Kerpen, Dave; Rosenbluth, Mallorie; Riedinger, Meg - 2015 - Revised and expanded second edition
Persistent link: https://www.econbiz.de/10010510849
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Content, context and co-creation : digital challenges in destination branding with references to Portugal as a tourist destination
Oliveira, Eduardo; Panyik, Emese - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10010511165
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Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: The journal of product & brand management 24 (2015) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
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Online brand community engagement : scale development and validation
Baldus, Brian J.; Voorhees, Clay; Calantone, Roger J. - In: Journal of business research : JBR 68 (2015) 5, pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
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Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao; Wen, Na; Dou, Wenyu; Chen, Junsong - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 262-276
Persistent link: https://www.econbiz.de/10010519465