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Customer environmental values and their contribution to loyalty in industrial markets
Mustonen, Nora; Karjaluoto, Heikki; Jayawardhena, Chanaka - In: Business strategy and the environment 25 (2016) 7, pp. 512-528
Persistent link: https://www.econbiz.de/10011643593
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Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner; Baker, Thomas L.; Rapp, Adam - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
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An empirical analysis of the stage model of Business-to-Business relationships in South Korea : a longitudinal study
Ju, Chang Bum; Ha, Hong Youl - In: Asia Pacific business review 25 (2019) 3, pp. 367-391
Persistent link: https://www.econbiz.de/10012181979
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The moderating roles of status of B2B evaluator and dependence in the switching costs : switching intentions : performance causal chain in Korea
Ha, Hong Youl - In: Asia Pacific business review 23 (2017) 3, pp. 420-437
Persistent link: https://www.econbiz.de/10012153983
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Spillover effects of investment in big data analytics in B2B relationships : what is the role of human capital?
Sena, Vania; Ozdemir, Sena - In: Industrial marketing management : the international … 86 (2020), pp. 77-89
Persistent link: https://www.econbiz.de/10012212209
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A grounded theory of value dissonance in strategic relationships
Pinnington, Bruce D.; Meehan, Joanne; Scanlon, Tom - In: Journal of purchasing and supply management 22 (2016) 4, pp. 278-288
Persistent link: https://www.econbiz.de/10011622667
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How firms synergise : understanding motives and management of co-creation for business-to-business services
Schwetschke, Stephan; Durugbo, Christopher - In: International journal of technology management : IJTM 76 (2018) 3/4, pp. 258-284
Persistent link: https://www.econbiz.de/10011896391
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Sales and marketing automation in the post-Covid-19 scenario : value drivers in B2B relationships
Corsaro, Daniela; Maggioni, Isabella; Olivieri, Mirko - In: Italian journal of marketing : ITJM 2021 (2021) 4, pp. 371-392
Persistent link: https://www.econbiz.de/10012662359
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Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia; Plangger, Kirk; Cai, Feng; Campbell, … - In: European journal of marketing 57 (2023) 3, pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
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The dark side of the media agency industry : value destruction and co-destruction in a B2B context
Herfort, Melanie; Kunz, Reinhard E.; Düren, Petra - In: Journal of media business studies 20 (2023) 2, pp. 182-203
Persistent link: https://www.econbiz.de/10014235004