Narrow search
Showing 1 - 10 of 131,662
Cover Image
Unraveling corporate brand equity : a measurement model based on consumer perception of corporate brands
Porto, Rafael Barreiros; Foxall, Gordon Robert; Coelho, … - In: Journal of modelling in management 19 (2024) 4, pp. 1237-1261
Persistent link: https://www.econbiz.de/10014558587
Cover Image
Brand association in jewellery segment : scale development and validation
Jaggi, Shamily; Nim, Dheeraj - In: International journal of applied management science : IJAMS 12 (2020) 4, pp. 309-323
Persistent link: https://www.econbiz.de/10012504992
Cover Image
Measuring brand experiences cross-nationally
Saari, Ulla A.; Mäkinen, Saku J. - In: The journal of brand management : an international journal 24 (2017) 1, pp. 86-104
Persistent link: https://www.econbiz.de/10011704267
Cover Image
The role of brand architecture and brand heritage for family-owned wineries : the case of Crete, Greece
Kladou, Stella; Psimouli, Maria; Kapareliotis, Ilias - In: International journal of entrepreneurship and small … 41 (2020) 3, pp. 309-330
Persistent link: https://www.econbiz.de/10012509829
Cover Image
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith; Ackfeldt, Anna-Lena; Melewar, T. C. - In: Journal of general management 43 (2017/2018) 2, pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Cover Image
What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh; Kaur Ghuman, Mandeep - In: Journal of marketing communications 24 (2018) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
Cover Image
Athlete brand image : scale development and model test
Arai, Akiko; Ko, Yong Jae; Kaplanidou, Kyriaki - In: European Sport management quarterly : ESMQ 13 (2013) 4, pp. 383-403
Persistent link: https://www.econbiz.de/10010197505
Cover Image
Measuring consumer-based brand authenticity
Napoli, Julie; Dickinson, Sonia J.; Beverland, Michael B.; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1090-1098
Persistent link: https://www.econbiz.de/10010364522
Cover Image
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco; Albrecht, Arne K.; Hofacker, Charles F. - In: Journal of business research : JBR 69 (2016) 3, pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Cover Image
A consumer-perceived consumer-based brand equity scale
Baalbaki, Sally; Guzmán, Francisco - In: The journal of brand management : an international journal 23 (2016) 3, pp. 229-251
Persistent link: https://www.econbiz.de/10011477639