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Cui, Annie Peng; Wajda, Theresa A.; Hu, Michael Y. - In: The journal of consumer marketing 29 (2012) 7, pp. 494-506

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Johnson, Jennifer Wiggins; Cui, Annie Peng - In: Journal of business research : JBR 66 (2013) 2, pp. 275-281

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Crosno, Jody L.; Cui, Annie Peng - In: Journal of marketing theory and practice 22 (2014) 2, pp. 209-224

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Cui, Annie Peng; Walsh, Michael F.; Zou, Shaoming - In: Journal of international marketing 22 (2014) 4, pp. 67-85

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Cui, Annie Peng; Fitzgerald, M. Paula; Donovan, Karen Russo - In: The journal of consumer marketing 31 (2014) 4, pp. 312-321

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Cui, Annie Peng; Wajda, Theresa A.; Walsh, Michael F. - In: Entrepreneurship in international marketing, (pp. 287-305). 2015

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Shan, Juan; Jiang, Ling; Cui, Annie Peng; Wang, Yan; … - In: International journal of consumer studies 46 (2022) 3, pp. 818-830

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Shan, Juan; Lu, Hebo; Cui, Annie Peng - In: Journal of business research : JBR 144 (2022), pp. 556-571

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Shan, Juan; Jiang, Ling; Cui, Annie Peng - In: Journal of business research : JBR 134 (2021), pp. 59-69

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Zhang, Chubing; Wang, Xinchun; Cui, Annie Peng; Han, … - In: Industrial marketing management : the international … 91 (2020), pp. 483-494

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