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Effects of managerial response on consumer eWOM and hotel performance : evidence from TripAdvisor
Xie, Karen L.; Zhang, Zili; Zhang, Ziqiong; Singh, Amrik; … - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 2013-2034
Persistent link: https://www.econbiz.de/10011624247
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eWOM in the performing arts : exploratory insights for the marketing of theaters
Hausmann, Andrea; Poellmann, Lorenz - In: Arts and the market 6 (2016) 1, pp. 111-123
Persistent link: https://www.econbiz.de/10011580974
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The influence process of electronic word-of-mouth on traveller's visit intention : a conceptual framework
Wang, Ping - In: International journal of networking and virtual … 16 (2016) 1, pp. 25-37
Persistent link: https://www.econbiz.de/10011585200
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Social eWOM : does it affect the brand attitude and purchase intention of brands?
Kudeshia, Chetna; Kumar, Amresh - In: Management research review 40 (2017) 3, pp. 310-330
Persistent link: https://www.econbiz.de/10011704389
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The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús; Bigné Alcañiz, J. Enrique - In: Journal of electronic commerce research : JECR 18 (2017) 1, pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
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Generation Y's positive and negative eWOM : use of social media and mobile technology
Zhang, Tingting; Omran, Behzad Abound; Cobanoglu, Cihan - In: International journal of contemporary hospitality management 29 (2017) 2, pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
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The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras; Lopes, Evandro Luiz; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
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How differences in eWOM platforms impact consumers' perceptions and decision-making
Yan, Qiang; Wu, Shuang; Zhou, Yiqun; Zhang, Lin - In: Journal of organizational computing and electronic commerce 28 (2018) 4, pp. 315-333
Persistent link: https://www.econbiz.de/10011966649
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Anxiety and ephemeral social media use in negative eWOM creation
Wakefield, Lane T.; Wakefield, Robin L. - In: Journal of interactive marketing : a quarterly … 41 (2018), pp. 44-59
Persistent link: https://www.econbiz.de/10011844931
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Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal; Reichel, Arie - In: Journal of travel research : a quarterly publication of … 57 (2018) 4, pp. 453-471
Persistent link: https://www.econbiz.de/10011915445