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162
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1
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10
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date (oldest first)
1
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
2
The value of qualitative research for international marketers : cross-cultural issues and recommendations
Javalgi, Rajshekhar G.
;
Young, Robert B.
;
Scherer, Robert F.
-
2007
Persistent link: https://www.econbiz.de/10003537239
Saved in:
3
Marketing management : a cultural perspective
Peñaloza, Lisa
(
ed.
);
Özçaglar-Toulouse, Nil
(
ed.
); …
-
2012
, including decisions about: market segmentation; product and brand positioning; research methods;
globalization
and consumer and … managers across the
world
" …
Persistent link: https://www.econbiz.de/10009485798
Saved in:
4
Marketing management : a cultural perspective
Visconti, Luca M.
(
ed.
);
Peñaloza, Lisa
(
ed.
); …
-
2020
-
Second edition
Persistent link: https://www.econbiz.de/10013174868
Saved in:
5
Consumers and firms in a global
world
: AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
6
Marketing Management : A Cultural Perspective
Toulouse, Nil
-
2020
-
2nd ed.
Persistent link: https://www.econbiz.de/10012231820
Saved in:
7
Advances in Global Marketing : A Research Anthology
Leonidou, Leonidas C.
(
ed.
);
Katsikeas, Constantine S.
(
ed.
)
-
2018
world
, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research …
Persistent link: https://www.econbiz.de/10012396656
Saved in:
8
Kulturgebundenes
Konsumentenverhalten
als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
Saved in:
9
Diaspora affluence in rural markets : consumers' shift from traditional to global products
Vadakepat, Vanaja Menon
- In:
International journal of commerce and management
25
(
2015
)
4
,
pp. 641-653
Persistent link: https://www.econbiz.de/10011446661
Saved in:
10
Marketing in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011390389
Saved in:
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