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Effects of multi-channel marke...
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Consumer behaviour
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Laroche, Michel
241
Richard, Marie-Odile
57
Cleveland, Mark
34
Kim, Chankon
21
Yang, Zhiyong
20
Mazaheri, Ebrahim
18
Ueltschy, Linda C.
16
Kalamas, Maria
15
Teng, Lefa
13
Pons, Frank
12
Nepomuceno, Marcelo Vinhal
11
Shobeiri, Saeed
9
Bergeron, Jasmin
8
Mourali, Mehdi
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Chebat, Jean-Charles
7
Papadopoulos, Nicolas
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Toffoli, Roy
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Zhou, Lianxi
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Darmon, René Y.
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Davidson, Alexander
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Eggert, Axel
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Li, Rong
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Richard, Marie‐Odile
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Spielmann, Nathalie
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Yingwei, Ren
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Zhang, Chun
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Zhang, Man
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Journal of business research : JBR
91
Journal of Business Research
36
Journal of Services Marketing
10
Journal of Consumer Marketing
8
Journal of retailing and consumer services
8
International journal of advertising : the quarterly review of marketing communications
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Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
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Die Betriebswirtschaft / DBW-Depot
1
Die Betriebswirtschaft, DBW-Depot
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European Journal of Marketing
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European journal of marketing : EJM
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Handbook of research on effective advertising strategies in the social media age
1
Handbook of strategic e-business management
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International Journal of Consumer Studies
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International Journal of Retail & Distribution Management
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ECONIS (ZBW)
110
OLC EcoSci
73
RePEc
45
Other ZBW resources
37
USB Cologne (EcoSocSci)
7
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1
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
2
How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Richard, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
Saved in:
3
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
4
Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
Saved in:
5
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
6
Advertising in the world of social media-based brand communities
Habibi, Mohammad Reza
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of research on effective advertising …
,
(pp. 160-170)
.
2015
Persistent link: https://www.econbiz.de/10011283756
Saved in:
7
Constitutive marketing : towards understanding brand community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
8
A model of online consumer behavior
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of strategic e-business management
,
(pp. 325-346)
.
2014
Persistent link: https://www.econbiz.de/10010233070
Saved in:
9
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
10
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
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