Narrow search
Showing 141 - 150 of 10,305
Cover Image
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris; Thrassou, Alkis; Kartakoullis, Nicos L. - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 355-374
Persistent link: https://www.econbiz.de/10011280995
Cover Image
Patriotism, national athlets and intention to purchase international sports products
Rocha, Claudio M.; Fink, Janet S. - In: International journal of sports marketing & sponsorship 16 (2014/15) 2, pp. 138-152
Persistent link: https://www.econbiz.de/10011289385
Cover Image
The impact of fan identification, purchase intentions, and sponsorship awareness on sponsors' share of wallet
Hickman, Thomas M. - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 3, pp. 170-182
Persistent link: https://www.econbiz.de/10011372409
Cover Image
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee; Lamont, Matthew; Vitartas, Peter; Fink, Elian - In: Journal of business research : JBR 68 (2015) 10, pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Cover Image
Sport fan maximizing : following the best team or being the best fan?
Norris, J. Ian; Wann, Daniel L.; Zapalac, Ryan K. - In: The journal of consumer marketing 32 (2015) 3, pp. 157-166
Persistent link: https://www.econbiz.de/10011376743
Cover Image
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee; Kwon, Youngbum; Lim, Choong Hoon - In: The journal of product & brand management 24 (2015) 3, pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Cover Image
Out with the old and in with the new : a study of new kit sponsorship and brand associations in the Barclays Premier League
Thomas, Robert James - In: The journal of product & brand management 24 (2015) 3, pp. 229-251
Persistent link: https://www.econbiz.de/10011378282
Cover Image
Female athletes, women's sport, and the sport media commercial complex : have we really "come a long way, baby"?
Fink, Janet S. - In: Sport management review 18 (2015) 3, pp. 331-342
Persistent link: https://www.econbiz.de/10011381858
Cover Image
Measurement and segmentation of sport fans using brand association networks : application to Union of European Football Associations (UEFA) Champions League (UCL)
Bouzdine-Chameeva, Tatiana; Ferrand, Alain; … - In: Sport management review 18 (2015) 3, pp. 407-420
Persistent link: https://www.econbiz.de/10011381876
Cover Image
Sports gambling as consumption : evidence from demand for sports lottery
Mao, Luke Lunhua; Zhang, James J.; Connaughton, Daniel P. - In: Sport management review 18 (2015) 3, pp. 436-447
Persistent link: https://www.econbiz.de/10011381892