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Psychometric evaluation of the team identification scale among Greek sport fans: a cross-validation approach
Theodorakis, Nicholas D.; Dimmock, James; Wann, Daniel; … - In: European Sport management quarterly : ESMQ 10 (2010) 3, pp. 289-305
Persistent link: https://www.econbiz.de/10003989358
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
Nufer, Gerd (ed.); Bühler, André W. (contributor) - 2011 - 2., völlig neu bearb. und wesentl. erw. Aufl.
Um heute im Sportmarketing erfolgreich zu sein, braucht es nicht nur grundlegendes Marketingwissen und Verständnis für … neuesten, internationalen Sportmarketing-Trends kennen und beherrschen …
Persistent link: https://www.econbiz.de/10008736001
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Sports marketing in Asia
Chang, Dae Ryun; Lee, Chungyeol - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 537-563). 2011
Persistent link: https://www.econbiz.de/10008738183
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Markenmanagement im Sport
Schilhaneck, Michael - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 117-141). 2011
Persistent link: https://www.econbiz.de/10008738198
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Marketing im Sport
Bühler, André W.; Nufer, Gerd - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 25-61). 2011
Persistent link: https://www.econbiz.de/10008738201
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Positive stereotype effects on perceived performance : consumers' evaluation of ethnic differences among sports service providers
DeShields, Oscar W.; Kara, Ali - In: International journal of sport management and marketing … 8 (2010) 3/4, pp. 203-222
Persistent link: https://www.econbiz.de/10008809618
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Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
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Communicating socially responsible initiatives : an analysis of US professional teams
Walker, Matthew; Kent, Aubrey; Vincent, John - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 187-195
Persistent link: https://www.econbiz.de/10008825865
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The impact of cause-related marketing (CRM) in spectator sport
Kim, Ki Tak; Kwak, Dae Hee; Kim, Yu Kyoum - In: Journal of management & organization : journal of … 16 (2010) 4, pp. 515-527
Persistent link: https://www.econbiz.de/10008826449
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Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim - In: Journal of advertising research 47 (2007) 4, pp. 412-419
Persistent link: https://www.econbiz.de/10003614051