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Consumer behaviour
47
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46
Brand management
42
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42
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31
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30
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29
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29
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22
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234
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11
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Simkin, Lyndon
109
Bang, Nguyen
104
Nguyen, Bang
78
Dibb, Sally
49
Melewar, T. C.
37
Chang, Kirk
26
Japutra, Arnold
18
Mutum, Dilip S.
15
Chen, Junsong
14
Yu, Xiaoyu
13
Chen, Cheng-Hao Steve
12
Foroudi, Pantea
10
Roy, Sanjit
9
Dennis, Charles
7
Ekinci, Yuksel
7
Klaus, Philipp
7
Melewar, T.C.
7
Sharifah Faridah Syed Alwi
7
Baumüller, Josef
6
Brooks, Neil
5
Ezlika Ghazali
5
Han, Sung Ho
5
Kuo, Chien-Chih
5
Li, Mo
5
Lu, Luo
5
Melewar, TC
5
Quinton, Sarah
5
Wu, Meng-Shan
5
Gupta, Suraksha
4
Hemsley-Brown, Jane
4
Lee, Iling
4
Navare, Jyoti
4
Rowley, Chris
4
Al-Hajla, Ali Homaid
3
Canhoto, Ana Isabel Domingos
3
Celse, Jérémy
3
Chatterjee, Sheshadri
3
Chen, Chen-Chu Matilda
3
Cheng, Kuo-Tai
3
Foroudi, Mohammad Mahdi
3
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12
The Bottom Line
12
The marketing review
11
Journal of business research : JBR
8
Qualitative Market Research: An International Journal
8
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7
European Journal of Marketing
6
Ethical and social marketing in Asia : incorporating fairness management
5
International studies of management and organization
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4
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3
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2
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2
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2
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ECONIS (ZBW)
163
Other ZBW resources
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OLC EcoSci
44
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8
RePEc
2
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1
HR practice, organisational commitment & citizenship behaviour : a study of primary school teachers in Taiwan
Chang, Kirk
;
Bang, Nguyen
;
Cheng, Kuo-Tai
;
Kuo, Chien-Chih
- In:
Employee relations
38
(
2016
)
6
,
pp. 907-926
Persistent link: https://www.econbiz.de/10011553537
Saved in:
2
Organizational citizenship behavior, identifitcation, psychological contract and leadership frames : the example of primary school teachers in Taiwan
Bang, Nguyen
;
Chang, Kirk
;
Rowley, Chris
;
Japutra, Arnold
- In:
Asia-Pacific journal of business administration
8
(
2016
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10011615367
Saved in:
3
Fairness quality : the role of fairness in a social and ethically oriented marketing landscape
Bang, Nguyen
;
Simkin, Lyndon
- In:
The marketing review
12
(
2012
)
4
,
pp. 333-344
Persistent link: https://www.econbiz.de/10009713539
Saved in:
4
The dark side of CRM : advantaged and disadvantaged customers
Bang, Nguyen
;
Simkin, Lyndon
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10009722354
Saved in:
5
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
6
It's just not fair : exploring the effects of firm customization on unfairness perceptions, trust and loyalty
Bang, Nguyen
;
Klaus, Philipp
;
Simkin, Lyndon
- In:
The journal of services marketing
28
(
2014
)
6
,
pp. 484-497
Persistent link: https://www.econbiz.de/10010434595
Saved in:
7
The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
8
Fairness management: Singapore, Malaysia and Thailand
Bang, Nguyen
;
Simkin, Lyndon
;
Alwi, S. F. Syed
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 215-232)
.
2015
Persistent link: https://www.econbiz.de/10011477461
Saved in:
9
Fairness management: India, Pakistan and Bangladesh
Bang, Nguyen
;
Simkin, Lyndon
;
Roy, Sanjit
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 233-252)
.
2015
Persistent link: https://www.econbiz.de/10011477464
Saved in:
10
Fairness quality : a conceptual model and multiple-item scale for assessing firms' fairness : an exploratory study
Bang, Nguyen
;
Simkin, Lyndon
;
Klaus, Philipp
;
Chen, Junsong
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1181-1206
Persistent link: https://www.econbiz.de/10011405224
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