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Port marketing strategies and the challenges of maritime globalization
González Laxe, Fernando - In: Essays on port economics, (pp. 5-18). 2010
Persistent link: https://www.econbiz.de/10008746343
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Contingency factors of marketing-mix standardization : German consumer goods companies in Central and Eastern Europe
Codita, Roxana - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008779763
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Marketing standardization versus differentiation in industrial multinational companies in Slovakia
Roby, Zuzana - In: Megatrend review : the international review of applied … 7 (2010) 2, pp. 243-251
Persistent link: https://www.econbiz.de/10008825594
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
Mann, Andreas (ed.); Hünerberg, Reinhard (honouree);  … - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008841268
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A study of marketing standardization and performance of Australian, Japanese, and US firms
Kustin, Richard Alan - In: Journal of Asia Pacific business 11 (2010) 4, pp. 296-308
Persistent link: https://www.econbiz.de/10008841873
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Ausgewählte Herausforderungen der internationalen Preispolitik
Methner, Michael - In: Herausforderungen der internationalen marktorientierten …, (pp. 241-257). 2011
Persistent link: https://www.econbiz.de/10008842257
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International marketing : strategy and theory
Onkvisit, Sak; Shaw, John J. - 2009 - 5. ed.
Persistent link: https://www.econbiz.de/10003585598
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Marketing mix standardization in multinational corporations : a review of the evidence
Birnik, Andreas; Bowman, Cliff - In: International journal of management reviews : IJMR 9 (2007) 4, pp. 303-324
Persistent link: https://www.econbiz.de/10003587869
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Integrating e-commerce into existing export marketing theories : a contingency model
Karavdic, Munib; Gregory, Gary - 2008
Persistent link: https://www.econbiz.de/10003611106
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Narver and Slater, Kohli and Jaworski and the market orientation construct : integration and internationalization
Cadogan, John W.; Diamantopoulos, Adamantios - 2008
Persistent link: https://www.econbiz.de/10003611364