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The moderating roles of organizational learning and strategic flexibility on marketing strategic change and business performance : evidence from firms in Thailand
Thoumrungroje, Amonrat - In: International marketing in the fast changing world, (pp. 179-198). 2015
Persistent link: https://www.econbiz.de/10011416218
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 142-158
Persistent link: https://www.econbiz.de/10011429362
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Successful GAM organization for companies that supply international retailers and the role of international marketing strategy
Swoboda, Bernhard; Seibel, Christoph; Schlüter, Andrea - In: European retail research 28 (2014) 1, pp. 27-47
Persistent link: https://www.econbiz.de/10011284991
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Doing business in Libya : assessing the nature and effectiveness of international marketing programs in an evolving economy
Bzusnaina, Izzudin; Woodall, Tony - In: International business review : the official journal of … 24 (2015) 5, pp. 781-797
Persistent link: https://www.econbiz.de/10011372712
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The principles of Islamic marketing
Alserhan, Baker Ahmad - 2015 - Second Edition
Persistent link: https://www.econbiz.de/10011378369
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Institutional theory and international market selction for direct selling
Ragland, Charles B.; Brouthers, Lance Eliot; Widmier, … - In: Marketing intelligence & planning 33 (2015) 4, pp. 538-555
Persistent link: https://www.econbiz.de/10011381617
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Towards a holistic internal market orientation measurement scale
Gyepi-Garbrah, Theophilus Francis; Asamoah, Emmanuel - In: Journal of strategic marketing 23 (2015) 3, pp. 273-284
Persistent link: https://www.econbiz.de/10011300752
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Marketing mix and brand sales in global markets : examining the contingent role of country-market characteristics
Bahadir, S. Cem; Bharadwaj, Sundar G.; Srivastava, … - In: Journal of international business studies : JIBS ; an … 46 (2015) 5, pp. 596-619
Persistent link: https://www.econbiz.de/10011304195
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Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10011305971