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Competitive pricing strategies for software and SaaS products
Zhang, Zan - In: Information & management : the internat. journal of … 57 (2020) 8, pp. 1-7
Persistent link: https://www.econbiz.de/10012418411
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Strategic loyalty reward in dynamic price discrimination
Caillaud, Bernard; De Nijs, Romain - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 725-742
Persistent link: https://www.econbiz.de/10010468398
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan - 2021
Persistent link: https://www.econbiz.de/10012799160
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The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio - In: Management science : journal of the Institute for … 62 (2016) 11, pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
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Competing with copycats when customers are strategic
Pun, Hubert; DeYong, Gregory D. - In: Manufacturing & service operations management : M & SOM 19 (2017) 3, pp. 403-418
Persistent link: https://www.econbiz.de/10011738558
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...
Persistent link: https://www.econbiz.de/10014478777
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Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa; Neslin, Scott A.; Valentini, Sara - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
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A sequence analysis approach to segmenting credit card customers
Ho, Hillbun; Tien, Keng-Ming Terence; Wu, Anne; Singh, … - In: Journal of retailing and consumer services 59 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012434227
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Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit; Kumar, Subodha; Raju, Jagmohan Singh - In: Management science : journal of the Institute for … 64 (2018) 7, pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
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Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers
Parris, Denise Linda - In: International journal of revenue management : IJRM 7 (2013) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10009791534