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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Construction and validation of customer value co-creation attitude scale
Shamim, Amjad; Zulkipli Ghazali; Albinsson, Pia A. - In: The journal of consumer marketing 34 (2017) 7, pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
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The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru; Vargo, Stephen L.; Lusch, Robert F. - In: Journal of international marketing 21 (2013) 4, pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
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Inversions of service-dominant logic
Vargo, Stephen L.; Lusch, Robert F. - In: Marketing theory 14 (2014) 3, pp. 239-248
Persistent link: https://www.econbiz.de/10010461928
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Unpacking IT use and integration for mass customisation : a service-dominant logic view
Jitpaiboon, Thawatchai; Dobrzykowski, David D.; … - In: International journal of production research 51 (2013) 8, pp. 2527-2547
Persistent link: https://www.econbiz.de/10009731331
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Studying customers' resource integration by service employees in interactional value co-creation
Plé, Loïc - In: The journal of services marketing 30 (2016) 2, pp. 153-164
Persistent link: https://www.econbiz.de/10011486995
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Applying service-dominant logic to recurrent release of software : an action research study
Barqawi, Neda; Syed, Kamran; Mathiassen, Lars - In: The journal of business & industrial marketing 31 (2016) 7, pp. 928-940
Persistent link: https://www.econbiz.de/10011564170
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Service-dominant logic and the business model concept: toward a conceptual integration
Clauß, Thomas; Laudien, Sven M.; Daxböck, Birgit - In: International journal of entrepreneurship and … 18 (2014) 4, pp. 266-288
Persistent link: https://www.econbiz.de/10010477267
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Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas; Roth, Stefan - In: Marketing theory 15 (2015) 3, pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
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Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen; Caniëls, Marjolein; Bloemer, Johanna M.; … - In: Marketing theory 15 (2015) 2, pp. 221-242
Persistent link: https://www.econbiz.de/10011494612