Narrow search
Showing 51 - 60 of 131
Cover Image
Mixture model analysis of complex samples
Wedel, Michel; Hofstede, Frenkel ter; Steenkamp, … - 1997
Persistent link: https://www.econbiz.de/10000966809
Cover Image
Brand positioning through advertising in Asia, North America, and Europe : the role of global consumer culture
Alden, Dana; Steenkamp, Jan-Benedict E. M.; Batra, Rajeev - In: Best practices in international marketing, (pp. 193-215). 2002
Persistent link: https://www.econbiz.de/10001680898
Cover Image
Consumers' variety seeking tendency with respect to foods : measurement and managerial implications
Trijp, Hans van - In: European review of agricultural economics : ERAE 19 (1992) 2, pp. 181-195
Persistent link: https://www.econbiz.de/10001120711
Cover Image
The impact of economic contractions on the effectiveness of R&D and advertising : evidence from US companies spanning three decades
Steenkamp, Jan-Benedict E. M.; Fang, Eric - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 628-645
Persistent link: https://www.econbiz.de/10009299482
Cover Image
Stability and change in consumer traits : evidence from a 12-year longitudinal study, 2002 - 2013
Steenkamp, Jan-Benedict E. M.; Maydeu-Olivares, Albert - In: Journal of marketing research : JMR 52 (2015) 3, pp. 287-308
Persistent link: https://www.econbiz.de/10011292919
Cover Image
Cross-national differences in market response : line-length, price, and distribution elasticities in 14 indo-pacific rim economies
Datta, Hannes; Heerde, Harald J. van; Dekimpe, Marnik G.; … - In: Journal of marketing research 59 (2022) 2, pp. 251-270
Persistent link: https://www.econbiz.de/10013258017
Cover Image
Diaspora marketing
Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - In: Harvard business review : HBR 91 (2013) 10, pp. 127-131
Persistent link: https://www.econbiz.de/10010128890
Cover Image
Marketing in der Diaspora
Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 12, pp. 58-67
Persistent link: https://www.econbiz.de/10010205408
Cover Image
Price and advertising effectiveness over the business cycle
Heerde, Harald J. van; Gijsenberg, Maarten J.; Dekimpe, … - In: Journal of marketing research : JMR 50 (2013) 2, pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
Cover Image
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M. - In: Journal of international marketing 27 (2019) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011999569