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Consumer behaviour
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Steenkamp, Jan-Benedict E. M.
93
Dekimpe, Marnik G.
36
Geyskens, Inge
35
Gielens, Katrijn
17
Deleersnyder, Barbara
16
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7
Jong, Martijn G. de
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Kushwaha, Tarun
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Heerde, Harald J. van
5
Steenkamp, Jan-Benedict E.M.
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Lamey, Lien
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Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
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51
Mixture model analysis of complex samples
Wedel, Michel
;
Hofstede, Frenkel ter
;
Steenkamp, …
-
1997
Persistent link: https://www.econbiz.de/10000966809
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52
Brand positioning through advertising in Asia, North America, and Europe : the role of global consumer culture
Alden, Dana
;
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
- In:
Best practices in international marketing
,
(pp. 193-215)
.
2002
Persistent link: https://www.econbiz.de/10001680898
Saved in:
53
Consumers' variety seeking tendency with respect to foods : measurement and managerial implications
Trijp, Hans van
- In:
European review of agricultural economics : ERAE
19
(
1992
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10001120711
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54
The impact of economic contractions on the effectiveness of R&D and advertising : evidence from US companies spanning three decades
Steenkamp, Jan-Benedict E. M.
;
Fang, Eric
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009299482
Saved in:
55
Stability and change in consumer traits : evidence from a 12-year longitudinal study, 2002 - 2013
Steenkamp, Jan-Benedict E. M.
;
Maydeu-Olivares, Albert
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 287-308
Persistent link: https://www.econbiz.de/10011292919
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56
Cross-national differences in market response : line-length, price, and distribution elasticities in 14 indo-pacific rim economies
Datta, Hannes
;
Heerde, Harald J. van
;
Dekimpe, Marnik G.
; …
- In:
Journal of marketing research
59
(
2022
)
2
,
pp. 251-270
Persistent link: https://www.econbiz.de/10013258017
Saved in:
57
Diaspora marketing
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 127-131
Persistent link: https://www.econbiz.de/10010128890
Saved in:
58
Marketing in der Diaspora
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
12
,
pp. 58-67
Persistent link: https://www.econbiz.de/10010205408
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59
Price and advertising effectiveness over the business cycle
Heerde, Harald J. van
;
Gijsenberg, Maarten J.
;
Dekimpe, …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
Saved in:
60
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
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