Similar Search Results

Relationship between the brand identity with brand loyalty due to the mediating role of perceived value

Abedi, Reza; Azma, Fereydoon - In: Dutch journal of finance and management 3 (2019) 1/59, pp. 1-5

mediating role of perceived value of the brand, brand trust, and customer satisfaction of brand. The research method was … questionnaires standard brand identity by "Bhattacharya and Sen", brand loyalty, brand trust and brand customer satisfaction by He et … identity, perceived value of the brand, brand customer satisfaction, brand trust, brand loyalty and brand equity, respectively …

Persistent link: https://www.econbiz.de/10012063114

Understanding cross-product purchase intention in an IT brand extension context

Guo, Yue; Zhu, Ying; Barnes, Stuart J.; Bao, Yongchuan; … - In: Psychology & marketing 35 (2018) 6, pp. 392-411

Persistent link: https://www.econbiz.de/10011970130

The path to brand loyalty in the beer market

Augusto, Mário Gomes; Torres, Pedro Marcelo - In: International journal of entrepreneurship and small business 32 (2017) 3, pp. 287-298

Persistent link: https://www.econbiz.de/10011859205

Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty

Menidjel, Choukri; Benhabib, Abderrezzak; Bilgihan, Anil - In: The journal of product & brand management 26 (2017) 6, pp. 631-649

Persistent link: https://www.econbiz.de/10011801141

Conceptualization and assessment of E-service quality for luxury brands

Kim, Jung-Hwan; Kim, Minjeong - In: The service industries journal 40 (2020) 5/6, pp. 436-470

Persistent link: https://www.econbiz.de/10012208579

Effect of quality products, services and brand on customer satisfaction at McDonald's

Priyono, Priyono Iyon - In: Inventi impact: retailing & consumer services (2018) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10012145738

Examining older consumers' loyalty towards older brands in grocery retailing

Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7

Persistent link: https://www.econbiz.de/10012132173

Are brand experience and brand loyalty different in product and service brands?

Ramakrishnan, Ruchika; Vohra, Anupama - In: Business analyst : a refereed journal of Shri Ram … 38 (2017/2018) 2, pp. 91-101

Persistent link: https://www.econbiz.de/10012213026

Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

Khian Sin Ong; Bang, Nguyen; Sharifah Faridah Syed Alwi - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 370-390

Persistent link: https://www.econbiz.de/10011731393

The formation of brand loyalty : a partial dual-factor explanation

Zhang, Yueling; Liu, Feng - In: Journal of international consumer marketing 29 (2017) 4, pp. 239-249

Persistent link: https://www.econbiz.de/10011744268