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Authentic omnichannel : providing consumers with a seamless brand experience through authenticity

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Investigating the relationship between brand logo, customer satisfaction, attitude and repurchase intention of online services

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The relationship of perceived value, service quality, brand trust, and brand loyalty : a literature review

Ikramuddin; Adam, Muhammad; Sofyan, Hizir; Faisal - In: Expert journal of marketing 5 (2017) 2, pp. 72-77

various factors related to the perception of value, service quality, brand trust and brand loyalty in the industry of mobile … are the key drivers of brand loyalty. However, other opinions are also presented for their different perspectives and a …

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Impact of quality of AR apps on customer brand engagement, word-of-mouth and purchase intention : moderating role of perceived brand value

Patel, Vipul; Kautish, Pradeep; Patel, Naresh K. - In: International journal of electronic marketing and … 15 (2024) 3, pp. 330-349

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Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior

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Measuring national brands' equity over store brands

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Store brand strength

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Assessing the impact of retailer store brand presence on manufacturer brands in an equilibrium framework

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Private labels and branding in Indian retail

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Consumer willingness to pay for local designations : brand effects and heterogeneity at the retail level

Bosworth, Ryan C.; Bailey, DeeVon; Curtis, Kynda R. - In: Journal of food products marketing 21 (2015) 3, pp. 274-292

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