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Brand-building and the element...
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Showing
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61
The strategic hybrid orientation and
brand
performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
62
New venture branding :
brand
orientation,
brand
elements and growth
Perkins, Robert D.
;
Seals, Samantha R.
- In:
International journal of business
27
(
2022
)
4
,
pp. 1-23
Persistent link: https://www.econbiz.de/10013500648
Saved in:
63
Sport brands :
brand
relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
64
Desingning and implementing
brand
architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
65
Perceived
brand
portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
66
Towards a model of the pace
brand
web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
67
Rethinking
brand
architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
Saved in:
68
Where, when, and who : corporate social responsibility and
brand
value : a global panel study
Pope, Shawn
;
Kim, Jimi
- In:
Business & society
61
(
2022
)
6
,
pp. 1631-1683
Persistent link: https://www.econbiz.de/10013268194
Saved in:
69
Brand
architecture shift and corporate
brand
equity : an exploratory study
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 777-794
Persistent link: https://www.econbiz.de/10011571181
Saved in:
70
The effect of league
brand
on the relationship between the team
brand
and behavioral intentions : a formative approach examining
brand
associations and
brand
relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
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