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When manufacturer brands did not support retailer brand images
Roßmann, Patrick; Schade, Michael; Burmann, Christoph Klaus - In: International journal of retail and distribution management 51 (2023) 11, pp. 1516-1532
Persistent link: https://www.econbiz.de/10014484104
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Do country-of-manufacture and country-of-design matter to industrial brand equity?
Chen, Yin-min; Su, Yi-fan - In: The journal of business & industrial marketing 27 (2012) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10009511259
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Umbrella branding and the provision of quality
Hakenes, Hendrik; Peitz, Martin - 2006
the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the … markets and that even unprofitable products may be used to stabilize the umbrella brand. However, umbrella branding does not …
Persistent link: https://www.econbiz.de/10010365881
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Umbrella branding and the provision of quality
Hakenes, Hendrik; Peitz, Martin - In: International journal of industrial organization 26 (2008) 2, pp. 546-556
Persistent link: https://www.econbiz.de/10003724162
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Umbrella branding and the provision of quality
Hakenes, Hendrik; Peitz, Martin - 2004
the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the … markets and that even unprofitable products may be used to stabilize the umbrella brand. However, umbrella branding does not …
Persistent link: https://www.econbiz.de/10002592938
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Umbrella Branding and the Provision of Quality
Peitz, Martin; Hakenes, Hendrik - 2021
the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the … markets and that even unprofitable products may be used to stabilize the umbrella brand. However, umbrella branding does not …
Persistent link: https://www.econbiz.de/10013318794
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The power of corporate brand names : integrated marketing in action
Sowa, Brian C. - In: Contemporary thoughts on corporate branding and …, (pp. 150-165). 2008
Persistent link: https://www.econbiz.de/10003773431
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The importance of Austalian corporate brand and grape varietal wines : hedonic pricing in the British Columbia wine market
Carew, Richard; Florkowski, Wojciech J. - In: Journal of wine economics 3 (2008) 2, pp. 194-204
Persistent link: https://www.econbiz.de/10003895729
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Granoff, Jill - In: Harvard business review : HBR 86 (2008) 2, pp. 55
Persistent link: https://www.econbiz.de/10003621925
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Schulze, Horst - In: Harvard business review : HBR 86 (2008) 2, pp. 54
Persistent link: https://www.econbiz.de/10003621934