//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How achieving the dual goal of...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
53
Konsumentenverhalten
53
Beziehungsmarketing
41
Relationship marketing
41
Customer satisfaction
32
Kundenzufriedenheit
31
Brand management
19
Markenführung
19
Theorie
14
Theory
14
Brand image
13
Markenimage
13
Brand
12
Emotion
12
Markenartikel
11
USA
11
United States
11
Ethics
10
Ethik
10
Service quality
10
Dienstleistungsqualität
9
Firm performance
9
Unternehmenserfolg
9
Marketing
8
Personality psychology
8
Persönlichkeitspsychologie
8
Strategic management
8
Strategisches Management
8
Viral marketing
8
Virales Marketing
8
Business ethics
7
Lieferantenmanagement
7
Marketing management
7
Marketingmanagement
7
Supplier relationship management
7
Unternehmensethik
7
B-to-B-Marketing
6
Bibliometrics
6
Bibliometrie
6
Business-to-business marketing
6
more ...
less ...
Online availability
All
Free
105
Undetermined
71
Type of publication
All
Article
170
Book / Working Paper
102
Other
5
Type of publication (narrower categories)
All
Article in journal
86
Aufsatz in Zeitschrift
86
Aufsatz im Buch
8
Book section
8
research-article
4
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Case study
1
Collection of articles of several authors
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
Lehrbuch
1
Reprint
1
Sammelwerk
1
Textbook
1
more ...
less ...
Language
All
English
211
Undetermined
64
German
2
Author
All
Mittal, Vikas
190
Swaminathan, Vanitha
62
Groening, Christopher
27
Winterich, Karen Page
26
Sridhar, Shrihari
17
Han, Kyuhong
15
Zhang, Yinlong
15
Thomaz, Felipe
13
Frennea, Carly
12
Murshed, Feisal
12
Tsiros, Michael
12
Govind, Rahul
10
Ross, William T.
9
Walsh, Michael F.
8
Jung, Jihye
7
Kamakura, Wagner A.
7
Ahluwalia, Rohini
6
Blut, Markus
6
Chatterjee, Rabikar
6
Dommer, Sara Loughran
6
Feick, Lawrence
6
Rosen, Jules
6
Stephen, Andrew T.
6
Bosukonda, Narendra
5
Dholakia, Utpal M.
5
Garg, Nitika
5
He, Xin
5
Hulland, John
5
Leana, Carrie R.
5
Reddy, Srinivas K.
5
Sarkees, Matthew
5
Shang, Jennifer
5
Aksoy, Lerzan
4
Castle, Nicholas
4
Chen, Yixing
4
Cooil, Bruce
4
Dayal, Ankur
4
Degenholtz, Howard
4
Inman, J. Jeffrey
4
Khare, Adwait
4
more ...
less ...
Institution
All
American Marketing Association
1
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
1
Winter Marketing Educators' Conference <2015, San Antonio, Tex.>
1
Published in...
All
Journal of marketing
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of marketing research
11
Journal of Consumer Research
9
Journal of marketing research : JMR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of business research : JBR
7
Journal of retailing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of service research : JSR
5
Marketing Science
4
Journal of Business Research
3
Marketing letters : a journal of research in marketing
3
Marketing research : a magazine of management and applications
3
Organizational Behavior and Human Decision Processes
3
The journal of product & brand management
3
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of Product & Brand Management
2
Journal of business ethics : JOBE
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Mays Business School Research Paper
2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Strategic management journal
2
The journal of consumer marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
Business horizons
1
Consumer-brand relationships : theory and practice
1
Corporate Governance: The International Journal of Business in Society
1
Corporate social responsibility and environmental management
1
Customer engagement marketing
1
E-Services : opportunities and threats
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 3
1
GfK marketing intelligence review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
more ...
less ...
Source
All
ECONIS (ZBW)
194
OLC EcoSci
44
RePEc
21
BASE
11
Other ZBW resources
7
Showing
101
-
110
of
277
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
101
Distribution network redesign for marketing competitiveness
Shang, Jennifer
;
Yildirim, Tuba Pinar
;
Tadikamalla, Pandu
; …
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 146-163
Persistent link: https://www.econbiz.de/10003820614
Saved in:
102
Donation behavior toward in-groups and out-groups : the role of gender and moral identity
Winterich, Karen Page
;
Mittal, Vikas
;
Ross, William T.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003880179
Saved in:
103
Customer loyalty in electronically mediated environments
Mittal, Vikas
;
Tsiros, Michael
- In:
E-Services : opportunities and threats
,
(pp. 79-109)
.
2007
Persistent link: https://www.econbiz.de/10003490275
Saved in:
104
Power distance belief and impulsive buying
Zhang, Yinlong
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 945-954
Persistent link: https://www.econbiz.de/10008666356
Saved in:
105
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
106
The right way to manage unprofitable customers
Mittal, Vikas
;
Sarkees, Matthew
;
Murshed, Feisal
- In:
Harvard business review : HBR
86
(
2008
)
4
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003667496
Saved in:
107
Learning and using electronic information products and services : a field study
Mittal, Vikas
;
Sawhney, Mohanbir S.
-
2007
Persistent link: https://www.econbiz.de/10003540231
Saved in:
108
Customer engagement behavior: theoretical foundations and research directions
Doorn, Jenny van
;
Lemon, Katherine N.
;
Mittal, Vikas
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10008652135
Saved in:
109
Managing customer satisfaction
Mittal, Vikas
;
Frennea, Carly
- In:
Handbook of marketing strategy
,
(pp. 261-286)
.
2012
Persistent link: https://www.econbiz.de/10009530856
Saved in:
110
A five-component customer commitment model : implications for repurchase intentions in goods and services industries
Keiningham, Timothy
;
Frennea, Carly M.
;
Aksoy, Lerzan
; …
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 433-450
Persistent link: https://www.econbiz.de/10011392272
Saved in:
First
Prev
7
8
9
10
11
12
13
14
15
16
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->