Narrow search
Showing 61 - 70 of 108,740
Cover Image
Customer engagement, word-of-mouth and box office : the case of movie tweets
Oh, Chong - In: International journal of information systems and change … 6 (2013) 4, pp. 338-352
Persistent link: https://www.econbiz.de/10010395798
Cover Image
Service quality and word of mouth : a study of the banking sector
Choudhury, Koushiki - In: The international journal of bank marketing : IJBM 32 (2014) 7, pp. 612-627
Persistent link: https://www.econbiz.de/10010423924
Cover Image
The impact of corporate volunteering on CSR image : a consumer perspective
Plewa, Carolin; Conduit, Jodie; Quester, Pascale G.; … - In: Journal of business ethics : JOBE 127 (2015) 3, pp. 643-659
Persistent link: https://www.econbiz.de/10010503918
Cover Image
Localized price promotions as quality signal in a public observable network
Campbell, James D. - In: Quantitative marketing and economics : QME 13 (2015) 1, pp. 27-57
Persistent link: https://www.econbiz.de/10010506299
Cover Image
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia; Ribeiro, Lara - In: Journal of promotion management : JPM 20 (2014) 4, pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Cover Image
User-generated content behaviour of the dissatisfied service customer
Presi, Caterina; Saridakis, Charalampos; Hartmans, Susanna - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1600-1625
Persistent link: https://www.econbiz.de/10010429786
Cover Image
Building trust between consumers and corporations : the role of consumer perceptions of transparency and social responsibility
Kang, Jiyun; Hustvedt, Gwendolyn - In: Journal of business ethics : JOBE 125 (2014) 2, pp. 253-265
Persistent link: https://www.econbiz.de/10010432206
Cover Image
Why recommend a brand face-to-face but not on Facebook? : how word-of-mouth on online social sites differs from traditional word-of-mouth
Eisingerich, Andreas B; Chun, HaeEun Helen; Liu, Yeyi; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 120-128
Persistent link: https://www.econbiz.de/10010485541
Cover Image
Shopping value, satisfaction, and behavioral intentions : a sociodemographic and interproduct category study on private label brands
Mishra, Anubhav A. - In: Journal of global marketing 27 (2014) 4, pp. 226-246
Persistent link: https://www.econbiz.de/10010408319
Cover Image
Decision difficulty in the age of consumer empowerment
Broniarczyk, Susan M.; Griffin, Jill G. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 608-625
Persistent link: https://www.econbiz.de/10010410172