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Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga; Kim, Hye-yŏng - In: The journal of product & brand management 31 (2022) 7, pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
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Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan; Sreejesh, S. - In: The journal of product & brand management 23 (2014) 1, pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
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The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man; Zhang, Tracy Junfeng; Yeung, Raissa … - In: Journal of consumer marketing 40 (2023) 7, pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
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Tickle me on WeChat moments : the role of brand love
Khan, Jashim; Pelet, Jean-Eric; Zamani, Somayeh - In: The journal of product & brand management 31 (2022) 1, pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
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Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace; Goh Yee Shien - In: Asian journal of business and accounting : AJBA 12 (2019) 2, pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
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Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna; Wallace, Elaine - In: The journal of product & brand management 24 (2015) 4, pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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On the relationship between online brand community and brand preference in political market
Banerjee, Saikat - In: International review on public and non-profit marketing 18 (2021) 1, pp. 27-55
Persistent link: https://www.econbiz.de/10012428312
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The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman; Topuz, Yusuf Volkan - In: International journal of electronic marketing and … 12 (2021) 4, pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305