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1
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
2
Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Djaballah, Mathieu
;
Hautbois, Christopher
;
Desbordes, Michel
- In:
Sport management review
20
(
2017
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10011697691
Saved in:
3
Corporate image and sport's governing body
Sekhorn, Harjit
;
Roy, Sanjit
;
Chadwick, Simon
;
Devlin, James
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 556-575
Persistent link: https://www.econbiz.de/10011657375
Saved in:
4
Real Madrid football club : a new model of business organization for sports clubs in
Spain
Callejo, Miguel Blanco
;
Forcadell, Francisco Javier
- In:
Global business and organizational excellence : a …
26
(
2006/07
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10003549548
Saved in:
5
Sport for development and peace : a program evaluation of a sport diplomacy initiative
Baker, Robert E.
;
Baker, Pamela Hudson
;
Atwater, Christopher
- In:
International journal of sport management and marketing …
16
(
2015
)
1/2
,
pp. 52-70
Persistent link: https://www.econbiz.de/10011550819
Saved in:
6
Fast food, fizz, and funding : balancing the scales of regional sport organisation sponsorship
Batty, Rachel J.
;
Gee, Sarah
- In:
Sport management review
22
(
2019
)
1
,
pp. 167-179
Persistent link: https://www.econbiz.de/10012099363
Saved in:
7
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
8
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
9
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
10
Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena
;
Basu, Rituparna
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
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