Salzberger, Thomas; Sinkovics, Rudolf R. - In: International Marketing Review 23 (2006) 4, pp. 390-417
Purpose – The paper investigates the suitability of the Rasch model for establishing data equivalence. The results based on a real data set are contrasted with findings from standard procedures based on CFA methods. Design/methodology/approach – Sinkovics et al. 's data on technophobia was...