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Empirical decomposition of customer responses to discount coupons in online FMCG retailing

Montazeri, Samaneh; Tamaddoni, Ali; Stakhovych, Stanislav; … - In: Journal of retailing and consumer services 58 (2021), pp. 1-7

Persistent link: https://www.econbiz.de/10012431682

Managing B2B customer churn, retention and profitability

Jahromi, Ali Tamaddoni; Stakhovych, Stanislav; Ewing, … - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1258-1268

Persistent link: https://www.econbiz.de/10010439560

Artificial intelligence focus and firm performance

Mishra, Sagarika; Ewing, Michael; Cooper, Holly B. - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1176-1197

Persistent link: https://www.econbiz.de/10013463893

Professional athlete responses to new product development : a dialectic

Fujak, Hunter; Ewing, Michael; Newton, Joshua; … - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1666-1687

Persistent link: https://www.econbiz.de/10014443779

Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning

Cooper, Holly B.; Ewing, Michael; Campbell, Colin L.; … - In: Business horizons 66 (2023) 3, pp. 405-414

Persistent link: https://www.econbiz.de/10014304277

Text-mining 10-K (annual) reports : a guide for B2B marketing research

Cooper, Holly B.; Ewing, Michael; Mishra, Sagarika - In: Industrial marketing management : the international … 107 (2022), pp. 204-211

Persistent link: https://www.econbiz.de/10014230757

Marketing communication education in developing countries : post-pandemic insights from India and South Africa

Cooper, Holly B.; Ewing, Michael; Jayasinghe, Laknath; … - In: Journal of marketing communications 30 (2024) 2, pp. 242-264

Persistent link: https://www.econbiz.de/10014529356

Reconsidering the problem of data equivalence in international marketing research

Salzberger, Thomas; Sinkovics, Rudolf R. - In: International Marketing Review 23 (2006) 4, pp. 390-417

Purpose – The paper investigates the suitability of the Rasch model for establishing data equivalence. The results based on a real data set are contrasted with findings from standard procedures based on CFA methods. Design/methodology/approach – Sinkovics et al. 's data on technophobia was...

Persistent link: https://www.econbiz.de/10014827358

Measurement in marketing research : an alternative framework

Salzberger, Thomas - 2009

Persistent link: https://www.econbiz.de/10003795440

Messung in der Marketingforschung : Status Quo und Perspektiven

Salzberger, Thomas - In: Der Markt : international journal of marketing 46 (2007) 1/2, pp. 61-84

Persistent link: https://www.econbiz.de/10003502680