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Achieving superior financial performance in China : differentiation, cost leadership, or both?
Li, Caroline Bingxin; Li, Julie Juan - In: Journal of international marketing 16 (2008) 3, pp. 1-22
Persistent link: https://www.econbiz.de/10003766118
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Business orientation, brand image, and business performance
Singh, Satyendra - In: Business practices in emerging and re-emerging markets, (pp. 45-68). 2008
Persistent link: https://www.econbiz.de/10003681470
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International marketing in multinational company subsidiaries in emerging markets : a multidimensional approach
Pires, Debora Atala; Rocha, Thelma Valéria; Borini, … - In: International marketing in the fast changing world, (pp. 157-177). 2015
Persistent link: https://www.econbiz.de/10011416179
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Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.; Sunder, Sarang; Sharma, Amalesh - In: Journal of retailing 91 (2015) 4, pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
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The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen; Hiroven, Saku; Nagy, Gábor; … - In: Industrial marketing management : the international … 51 (2015), pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
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Market orientation, managerial perceptions, and corporate culture in an emerging market : evidence from Turkey
Yaprak, Attila; Tasoluk, Burcu; Kocas, Cenk - In: International business review : the official journal of … 24 (2015) 3, pp. 443-456
Persistent link: https://www.econbiz.de/10011279693
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The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 21 (2013) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
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Development of firm export market oriented behavior : evidence from an emerging economy
Chi, Ting; Sun, Yao - In: International business review : the official journal of … 22 (2013) 1, pp. 339-350
Persistent link: https://www.econbiz.de/10009722402
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Market orientation, entrepreneurial orientation and performance in emerging markets
Gruber-Muecke, Tina; Hofer, Katharina - In: International journal of emerging markets 10 (2015) 3, pp. 560-571
Persistent link: https://www.econbiz.de/10011489303
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Entrepreneurial and market-oriented activities, financial capital, environment turbulence, and export performance in an emerging economy
Boso, Nathaniel; Oghazi, Pejvak; Cadogan, John W.; … - In: Journal of small business strategy 26 (2016) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10011446743