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Affect-based and personality-based trust and risk in social commerce
Abou-Elgheit, Emad - In: International journal of electronic marketing and … 10 (2019) 2, pp. 173-207
Persistent link: https://www.econbiz.de/10012037004
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Will shoppers adopt online group buying? : understanding predictors of consumers' intention to adopt online group buying in a typical sub-Saharan African context
Ojiagu, Nkechi C; Ojiaku, Obinna Christian; Nkamnebe, … - In: The international journal of business science & applied … 17 (2022) 3, pp. 13-30
Globally, online group buying (OGB) enjoys wide acceptance within the ecosystem of electronic commerce. Despite its popularity, it is still nascent in Nigeria and most sub-Saharan African (SSA) economies. With increased internet and online shopping penetration in SSA, the low-price advantage of...
Persistent link: https://www.econbiz.de/10014501247
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Opinion Evolution of Online Consumer Reviews in the E-Commerce Environment
Wan, Yan - 2017
Online consumer reviews play an important role in shaping potential customers' purchase decisions in e-commerce. Previous studies have analyzed the influence of online consumer reviews on sales, mainly considering factors such as reviewers' and viewers' profiles, information provided, and...
Persistent link: https://www.econbiz.de/10012958473
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The role of trust and social presence in social commerce purchase intention
Hassan, Masoodul; Iqbal, Zeeshan; Khanum, Bakhtawar - In: Pakistan journal of commerce and social sciences 12 (2018) 1, pp. 111-135
Social commerce is a new advancement of e-commerce that merges the commercial and social activities by deploying social technologies into e-commerce sites. Social commerce reintroduces e-commerce from the perspective of social media/ networks. This study was aimed to evaluate the individuals'...
Persistent link: https://www.econbiz.de/10011934077
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How electronic word of mouth (eWOM) shapes consumer social media shopping
Beck, Brittany; Koskie, Melanie Moore; Locander, William - In: Journal of consumer marketing 40 (2023) 7, pp. 1002-1016
Persistent link: https://www.econbiz.de/10014471169
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Factors influencing the behaviour of the online group of Asian purchasers
Wu, Wei-li; Lee, Yi-chih - In: International journal of information systems and change … 6 (2012) 1, pp. 38-48
Persistent link: https://www.econbiz.de/10009700403
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An integrative model of consumers' intentions to purchase travel online
Amaro, Suzanne; Duarte, Paulo - In: Tourism management : research, policies, practice 46 (2015), pp. 64-79
Persistent link: https://www.econbiz.de/10010485574
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Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li; Nan, Yafeng - In: Marketing intelligence & planning 42 (2024) 2, pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
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Online trust and the importance of interaction
Papadopoulou, Panagiota; Kanellis, Panagiotis - In: International journal of technology marketing : IJTMkt 13 (2018) 1, pp. 21-50
Persistent link: https://www.econbiz.de/10012056240