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Consumer decision making : a choice goals approach
Bettman, James R.; Luce, Mary Frances; Payne, John W. - In: Handbook of consumer psychology, (pp. 589-610). 2008
Persistent link: https://www.econbiz.de/10003716255
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Motivations of the ethical consumer
Freestone, Oliver M.; MacGoldrick, Peter J. - In: Journal of business ethics : JOBE 79 (2008) 4, pp. 445-467
Persistent link: https://www.econbiz.de/10003717549
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Das hybride Wahlmodell und seine Anwendung im Marketing
Dannewald, Till (contributor); Kreis, Henning (contributor);  … - 2007
Traditional choice models assume that observable behavior results from an unspecified evaluation process of the observed individual. When it comes to the revelation of this process mere choice models rapidly meet their boundaries, as psychological factors (e.g., consumers' perception or...
Persistent link: https://www.econbiz.de/10003635041
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A bias in the prediction of tastes
Loewenstein, George F.; Adler, Daniel - In: Exotic preferences : behavioral economics and human …, (pp. 313-324). 2008
Persistent link: https://www.econbiz.de/10003729572
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Time will tell : the distant appeal of promotion and imminent appeal of prevention
Mogilner, Cassie (contributor); Aaker, Jennifer (contributor) - 2008
Persistent link: https://www.econbiz.de/10003732758
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When spendthrifts act like tightwads : factors that reduce spendthrift/tightwad spending differences
Rick, Scott (contributor) - 2008
Persistent link: https://www.econbiz.de/10003753357
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Intangibility in intertemporal choice
Rick, Scott (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003753363
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Einflüsse des Mobile Commerce auf das Entscheidungsverhalten
Gröppel-Klein, Andrea; Broeckelmann, Philipp - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 33-49). 2008
Persistent link: https://www.econbiz.de/10003753384
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Hängt die Wirkung eines Phantoms von seinem Typ ab?
Gierl, Heribert - In: Der Markt : international journal of marketing 47 (2008) 2, pp. 63-84
Persistent link: https://www.econbiz.de/10003757315
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Das Hybride Wahlmodell und seine Anwendung im Marketing
Dannewald, Till; Kreis, Henning; Silberhorn, Nadja - In: Marketing : ZFP ; journal of research and management 30 (2008) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10003644619