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Der Zusammenhang zwischen Marken- und Konsumentenpersönlichkeit : Kausalanalytische Untersuchung am Beispiel von Jugendlichen
Schlagentweith, Dirk (contributor) - 2009
Forschungshypothesen. Abschließend leitet er aus den Ergebnissen Empfehlungen für Markenunternehmen ab, deren Zielgruppe jugendliche …
Persistent link: https://www.econbiz.de/10014014680
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Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel; Bonuke, Ronald; Komen, Joyce - In: Journal of marketing for higher education 30 (2020) 1, pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
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Brand personality and behavioural intention after rebranding : application to the Tunisian telecommunication sector
Mida, Faouzia; Zghidi, Afef Ben Youssef; Zaeim, Imed - In: EuroMed journal of management 1 (2015/2016) 2, pp. 106-122
Persistent link: https://www.econbiz.de/10011655401
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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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Hip to be cool : a Gen Y view of conterfeit luxury products
Francis, Julie E.; Burgess, Lois; Lu, Mingyuan - In: The journal of brand management : an international journal 22 (2015) 7, pp. 588-602
Persistent link: https://www.econbiz.de/10011392989
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Do CSR actions in retailing really matter for young consumers? : a study in France and Norway
Loussaïef, Leïla; Cacho-Elizondo, Silvia; Pettersen, … - In: Journal of retailing and consumer services 21 (2014) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10010233551
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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The use of Facebook to promote drinking among young consumers
Moraes, Caroline; Michaelidou, Nina; Meneses, Rita W. - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
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Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults Towards Global Smartphone Brands
Zahid, Abdul - 2017
The study aims to probe the effect of perceived price, perceived quality, brand awareness, and social influence on …
Persistent link: https://www.econbiz.de/10012968802
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Prioritisation of factors influencing brand love of Indian young consumers using analytic hierarchy process
Pande, Smriti; Gupta, Kriti Priya - In: International journal of Indian culture and business … 21 (2020) 3, pp. 279-302
Persistent link: https://www.econbiz.de/10012510992