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1
Meanings and functions in Olympic consumption : a study of the Athens 2004 Olympic licensed products
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitria
; …
- In:
Sport management cultures
,
(pp. 89-111)
.
2014
Persistent link: https://www.econbiz.de/10010365527
Saved in:
2
Revisiting the team identification-value-purchase relationship in the team-licensed merchandise consumption context : a multidimensional consumer value approach
Kwon, Youngbum
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010383802
Saved in:
3
The effects of the antecedents of service purchase intention in the context of monetary sales promotion
Chiang, Cheng-Chen
- In:
Acta oeconomica : periodical of the Hungarian Academy …
64
(
2014
),
pp. 177-197
Persistent link: https://www.econbiz.de/10010474423
Saved in:
4
Price presentation effects on green purchase intentions
Lee Weisstein, Fei
;
Asgari, Mohammadreza
;
Siew, Shir-way
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 230-239
Persistent link: https://www.econbiz.de/10010393857
Saved in:
5
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
6
Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex
Crespo-Almendros, Esmeralda
;
Prados-Peña, M. Belén
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
2
,
pp. 148-162
Persistent link: https://www.econbiz.de/10013369812
Saved in:
7
Developing a model to analyse customers' purchasing intention with emphasise on the role of eWOM dimensions in social networks
Kalejahi, Homa Kavoosi
;
Noubar, Hossein Bodaghi Khajeh
; …
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 145-174
Persistent link: https://www.econbiz.de/10013198067
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8
License to overkill
Nunes, Paul F.
- In:
Marketing through minefields
,
(pp. 65-89)
.
2008
Persistent link: https://www.econbiz.de/10003813881
Saved in:
9
Merchandising
Flohr, Eckhard
- In:
Das Franchise-System : Handbuch für Franchisegeber und …
,
(pp. 507-510)
.
2008
Persistent link: https://www.econbiz.de/10003701208
Saved in:
10
Merchandising and Licensing
Höch, Dominik
;
Schertz, Christian
- In:
Kulturmarketing
,
(pp. 293-303)
.
2008
Persistent link: https://www.econbiz.de/10003682377
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