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Analysis of the promotion of cigarettes at the point of sale and its attractiveness to children
Pereira, Inês; Veludo-de-Oliveira, Tania Modesto - In: International journal of consumer studies 38 (2014) 3, pp. 297-306
Persistent link: https://www.econbiz.de/10010381438
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Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.; Fam, Kim Shyan; Chung, Kim - In: The international review of retail, distribution and … 24 (2014) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
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Meta-analysis of the long- and short-term effects of sales promotions on consumer behavior
Santini, Fernando de Oliveira; Vieira, Valter Afonso; … - In: Journal of promotion management : JPM 22 (2016) 3, pp. 425-442
Persistent link: https://www.econbiz.de/10011532994
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Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad; Jayaraman, K.; Imrie, Brian Charles; … - In: Journal of promotion management : JPM 22 (2016) 1, pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
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Essays on the effects of promotions
Horn, Carmen - 2013
Persistent link: https://www.econbiz.de/10010396397
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It has to be ME (not YOU) : the role of competitive message on the effectiveness of sales promotion
Yoon, Heeyoung; Chang, Dae Ryun; Lee, Kyoungmi - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 339-349
Persistent link: https://www.econbiz.de/10010408195
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Value-based promotion : a consumer retention tool in electronics goods market
Joy, Gemini V.; James, P. S.; Kumar, K. Senthil - In: International journal of value chain management : IJVCM 7 (2014) 2, pp. 124-133
Persistent link: https://www.econbiz.de/10010484383
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Alternativen zum Rabatt : wie viel Wertschätzung erzielen Promotions im Automobilhandel? : Ein methodischer Ansatz zur Vermeidung der Rabattspirale
Bauer, Hans H.; Görtz, Gunnar; Exler, Stefanie - 2005
Persistent link: https://www.econbiz.de/10002939563
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Smart customers and retail promotions : empirical evidence and supply chain implications
Freiheit, Julia - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001598070
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Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din; Ahmad, Bilal; Asif, Mirza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 367-379
Persistent link: https://www.econbiz.de/10012671695