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The role of consumer confidenc...
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Relationship marketing
64
Beziehungsmarketing
63
Consumer behaviour
61
Konsumentenverhalten
61
Kundenwert
24
Customer value
23
Customer satisfaction
17
Einzelhandel
17
Kundenzufriedenheit
17
Retail trade
17
Brand management
16
Distribution channel
16
Markenführung
16
Vertriebsweg
16
Marketingmanagement
15
Marketing management
14
Niederlande
13
E-commerce
12
Electronic Commerce
12
Internet marketing
12
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12
Online retailing
12
Online-Handel
12
Online-Marketing
12
Marketing
11
Marketingtheorie
11
Dienstleistungsqualität
10
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Service quality
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Theory
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Direktmarketing
8
Kundenbindungsprogramm
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Loyalty program
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Social Web
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Social web
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USA
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English
203
Undetermined
94
German
20
Dutch
1
Author
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Verhoef, Peter C.
224
Verhoef, Peter
32
Wiesel, Thorsten
29
Franses, Philip Hans
24
Donkers, Bas
22
Sloot, Laurens M.
22
Bijmolt, Tammo H. A.
14
De Vries, Louis
14
Doorn, Jenny van
14
Lemon, Katherine N.
13
Skiera, Bernd
13
Dorotic, Matilda
11
Langerak, Fred
11
Leeflang, Peter
11
Gensler, Sonja
9
Neslin, Scott A.
9
Prins, Remco
9
Bijmolt, Tammo H.A.
7
Fok, Dennis
7
Krafft, Manfred
7
Leeflang, Peter S.H.
7
Konuş, Umut
6
Stremersch, Stefan
6
Hoekstra, Janny C.
5
Risselada, Hans
5
Torres, Anna
5
Wieringa, Jaap E.
5
Antonides, Gerrit
4
Beckers, Sander F. M.
4
Bolton, Ruth N.
4
Bügel, Marnix S.
4
Haan, Evert de
4
Hoekstra, Janita Cornelia
4
Kannan, P. K.
4
Lobschat, Lara
4
Neslin, Scott
4
Ou, Yi-Chun
4
Pauwels, Koen
4
Peters, Kay
4
Sloot, Laurens
4
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
20
Erasmus Research Institute of Management
9
Department of Economics and Business, Universitat Pompeu Fabra
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Universiteit Rotterdam / Sectie Marktanalyse
1
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
1
Faculty of Economics, University of Cambridge
1
Instituto sobre Desarrollo Empresarial (INDEM), Universidad Carlos III de Madrid
1
Netherlands
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of retailing
21
ERIM Report Series Research in Management
20
ERIM report series research in management
18
Journal of marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
MSI reports : working paper series
10
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
6
Journal of the Academy of Marketing Science
5
Journal of business research : JBR
4
Marketing Letters
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
ERIM Report Series Reference
3
Foundations and trends in marketing : FTMKT
3
GfK marketing intelligence review
3
GfK marketing intelligence review : Marketingforschung für die Praxis
3
Journal of marketing research : JMR
3
Journal of retailing and consumer services
3
Journal of service research : JSR
3
Marketing Science
3
Rotterdam Institute for Business Economic Studies
3
Decision support systems : DSS ; the international journal
2
European Management Journal
2
European journal of marketing : EJM
2
European management journal
2
European review of agricultural economics : ERAE
2
Handbook of research on customer equity in marketing
2
International journal of management reviews : IJMR
2
Journal of interactive marketing
2
Long range planning : LRP ; international journal of strategic management
2
M & O : tijdschr. voor organisatiekunde en sociaal beleid
2
Marketing : journal of research and management
2
Quantitative Marketing and Economics
2
Retailing in the 21st century : current and future trends
2
Wissenschaftliche Schriften der WWU Münster / 4
2
Business Economics Working Papers
1
Business strategy review
1
Cambridge Working Papers in Economics
1
Competition and Regulation in Network Industries
1
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Source
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ECONIS (ZBW)
201
OLC EcoSci
63
RePEc
40
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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21
Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
Saved in:
22
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
23
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
24
Understanding customer experience throughout the customer journey
Lemon, Katherine N.
;
Verhoef, Peter C.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 69-96
Persistent link: https://www.econbiz.de/10011621578
Saved in:
25
Customer value modelling in the energy market and a practical application for marketing decision making
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
International journal of electronic customer …
9
(
2015
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10011575143
Saved in:
26
Indicators of opinion leadership in customer networks : self-reports and degree centrality
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 449-460
Persistent link: https://www.econbiz.de/10011537262
Saved in:
27
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
28
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
29
Recasting the customer experience in today's omni-channel environment
Melero, Iguácel
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Universia business review : UBR
(
2016
)
50
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011686074
Saved in:
30
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
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